This feature will help Venmo catch up to other P2P apps and bring in more frequent users.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.
Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores—although Amazon, Walmart, and Target remain top destinations.
Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.
B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.
Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers’ price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That’s why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.
Dockers’ poor sales weighed heavily on Levi’s Q3 performance: The retailer is looking to offload the brand in order to focus on booming demand for its core denim products, as well as its Beyond Yoga business.
55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.
On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins
Kohl’s sees a big opportunity to build connections with expectant parents: The Babies R Us at Kohl’s registry will enable it to collect data about a valuable customer segment.
Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.
Nike pulls FY guidance amid sales slump: Incoming CEO Elliott Hill has the difficult task of reinvigorating the brand and ramping up innovation to win back market share.
The startup’s platform helps retailers predict and adjust to disruptions, reflecting a growing reliance on AI tools to prevent costly breakdowns.
Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
EBay scores a significant win for online marketplaces: A federal judge ruled the site isn’t liable for items sold on its platform that violate environmental laws.
Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off
The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service