Grubhub pushes deeper into groceries: The delivery company will fulfill orders for Albertsons’ banners that include Albertsons, Safeway, Jewel-Osco, and Vons.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
A card comparison widget could hurt affiliate marketing sites—and open the door to Google controlling the entire card acquisition journey.
Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.
Prime Day will run from July 16 to July 17: Amazon will offer shoppers a wide array of discounts and personalized deals on 35 categories as it tries to hold off competitors.
The high cost of returns continues to weigh on retailers: Nordic department store Boozt took the extreme step of banning “serial returners.”
Desire to travel outweighs consumers’ financial concerns: American tourists are happy to spend more and go farther to satisfy their wanderlust.
Nike’s Jordan brand makes a major push in China: It opened the Jordan-specific World of Flight store in Beijing—affiliated with domestic basketball stars—and offered limited-edition collaborations.
Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.
As digital makes up more remittance share, providers need to compete on costs and find new ways to bolster revenues.
But it needs to accelerate adoption of Klarna Plus before it can commit more resources to those efforts.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
Off-site and on-site display ad spending will each more than double over the next five years.
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as the digital advertising landscape grows more complex, incrementality has become more important than ever.
Shein moves one step closer to a London IPO: The retailer filed confidentially to go public in the UK as it struggles to navigate tensions between the US and China.
Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.
Magazine Luiza helps AliExpress expand its foothold in the Brazilian market: The two struck an unusual deal to sell on each others’ platforms.