The arrangement cuts Android app store fees and stokes regulatory scrutiny over selective, anticompetitive practices. Intensifying regulation and developer fallout could follow.
As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.
TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.
Turning around Kohl’s fortunes won’t be easy: The retailer is the latest department store to struggle to convince middle-class consumers to spend.
Best Buy trims its sales outlook as demand cools: The retailer expects holiday shoppers will be hungry for bargains.
Lowe’s cuts outlook as difficult housing market, slumping DIY demand hurt sales: The home improvement retailer became the latest to call out shoppers’ price consciousness as they shy away from big-ticket purchases.
Abercrombie and American Eagle beat Q3 expectations as Gen Z, millennials keep spending: Both retailers credited strong demand and tight inventory controls for their growth.
Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.
Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.
Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.
Amex can capture a lot of volume and attract new users during the holiday season
Partnering with such a popular digital wallet helps Visa capitalize on remittance digitization
The tie-up helps Afterpay catch up with Klarna’s AI initiatives while expanding its affiliate marketing revenues
Ecommerce hasn’t overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.
In 2024, retail media ad spend will grow 28.6%, coming to just under $60 billion, per our forecast. To reach that potential, retail media networks (RMNs) need to identify what attracts advertisers and set them up for success. Here’s how three consumer packaged goods (CPG) leaders are thinking about retail media.
Zara joins the ranks of sellers on TikTok Shop: UK shoppers can now satisfy their fast-fashion cravings without leaving the social platform.
A record 182 million consumers will shop Black Friday and Cyber Monday sales: That’s due in part to steeper discounts, as retailers try to entice cost-conscious shoppers.
Scaling the debit card is one of Affirm’s main goals as it tries to drive in-store growth and snag interchange revenues