Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.
Facebook makes another brand safety push: The company is launching new tools to help brands combat the sale of counterfeit goods and the inappropriate use of licensed content in its latest effort to alleviate clients’ concerns.
We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
Never one to miss a wave, Facebook experiments with audio: As expected, the company is working on its own Clubhouse rival as companies double down on social audio.
Twitter opts for community input in dealing with prominent figures: The platform is surveying its users globally for ideas on how to best moderate world leaders in a process reminiscent of Facebook’s development of its Oversight Board.
Social networks will reach almost full penetration among adult Gen Zers this year, or 99.0% of users ages 18 to 24. The next-highest penetration rate will be among the 25-to-34 age bracket, younger millennials, at 90.9%.
TikTok gives brands even more resources: The platform rolled out two key features that help businesses better engage with consumers and understand what performs well on the app.
Kidstagram is coming: Instagram’s new, 13-and-under app will help protect kids—and protect the company from legal peril. It could also be a way for the app to attract younger users, especially since it’s losing ground to TikTok and Snapchat among Gen Zers and younger.
Do deepfake ads cross the line? Lay’s is the latest brand to use the technology to personalize campaigns. But advertisers that want in must contend with deepfakes’ increasingly sour reputation.
YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.
The newsletter opportunity: Facebook confirmed that it will release newsletter publishing tools—its reach and lack of fees could be appealing to some creators.
Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.
Clubhouse hopes to foster community: The social audio app is banking on its new creator program to draw in more users and breathe life into the platform.
Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.
Facebook competes for creators: The platform is appealing to creators who specialize in short videos and livestreams by introducing new monetization options.
On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.
Diet Instagram: The new, less data-intensive version of Instagram will help Facebook penetrate developing markets, where consumers are more sensitive to mobile data costs.
Twitter puts control in brands' hands: The company extended access to the reply control settings it rolled out to users last summer, which could boost brand engagement on the platform.