Instagram limits sharing posts to Stories: The platform says that users complained about the practice, betraying a growing discontent with the amount of influencer marketing and business cross-promotion on the app.
You’ve got mail—from Facebook: The social giant is the second after Twitter to announce plans for a subscription newsletter service, but a lack of trust in the platforms could deter journalists.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.
Social media memes have been around for over a decade, but the last twelve months have solidified their position as a staple of digital communication. While the topics themselves are no laughing matter, lighthearted humor about shared struggles has become a coping mechanism—or simply a much-needed distraction—for many.
eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.
Twitter gets newsier: The social company bought newsletter publishing platform Revue as it works to provide creators an opportunity to grow their audiences and hopefully bring them back to Twitter.
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
Influencer marketing will keep booming this year. Instagram will capture a great deal of this growth in the short term, but TikTok is beginning to make a name for itself as an influencer marketing destination.
UK Facebook users to get curated news: Facebook is expanding its News tab to the UK after securing licensing deals with the country's major news providers.
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.
TikTok ramps up its effort to pull in creators: The short-form video app launched a portal for creators, where TikTok creators can get advice on how to monetize content.
Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Facebook's Oversight Board will review Trump's deplatforming. This will be a critical first test of the self-regulatory solution to the platform’s content moderation challenges.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, along with junior analyst at Insider Intelligence Blake Droesch, discuss the true power of the social media giants, how Gen Z viewers like to consume sports, Twitter leaning into audio, news use on social platforms, how the pandemic has reshaped children's screen time, why people get "red eye" in photos, and more.
Influencer marketing is becoming ubiquitous among US marketers—it’s growing so quickly, in fact, that we’ve broken out influencer marketing in our forecast for the first time: We expect just over two-thirds (67.9%) of US marketers will use influencer marketing this year. But the medium’s rapid rise hasn’t allowed much time for marketers and platforms to adapt to the format. Marketers report having the most trouble with measurement and ROI.
Facebook's AI-driven automatic alt-text generator improves accessibility. That’s good for PR, and for the bottom line.
TikTok continues its ascent, but Instagram is still king.
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.