eMarketer Videos

eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.

eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.

eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.

eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.

eMarketer forecasting analyst Peter Vahle discusses our latest adoption figures for Snapchat in India, Indonesia and Japan, and the success of recent platform additions.

eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”

eMarketer forecasting analyst Peter Vahle discusses our latest Facebook adoption numbers for France and Germany, and why continued losses are expected through 2023.

eMarketer global director of public relations Douglas Clark compares our latest US adoption figures for young adults on Facebook against those of its sister platform Instagram and fierce competitor Snapchat.

eMarketer senior forecasting analyst Oscar Orozco breaks down our adoption estimates for Douyin, the Chinese version of TikTok, and reasons behind its popularity.

eMarketer vice president of business development Marissa Coslov explores Facebook adoption in the UK by age group and why the platform is losing teens and young adults.

eMarketer junior forecasting analyst Nazmul Islam tees up our recently adjusted usage figures for LinkedIn and the factors behind its user increase.

eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap.

eMarketer forecasting director Shelleen Shum shares our recently revised subscription OTT forecast for Western Europe this year and into 2023.

Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check. If you want to compete in today's digital landscape, you need to make your customers happy. Constantly. Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.

eMarketer senior forecasting analyst Cindy Liu discusses our US sales numbers for Wayfair and the reasons we’ve pegged it the fastest-growing ecommerce retailer for 2019.

eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot.

eMarketer junior forecasting analyst Nazmul Islam explores our usage numbers for subscription OTT and the impact of increased mobile adoption and streaming services in India.

eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.