Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.
Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.
The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.
Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.
From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.
As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.
Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
As Dickies nears its 100th birthday, Kathy Hines, vice president of global marketing, speaks about the importance of taking a deep introspective look at your brand. She discusses how Dickies went to market with its “United by Inspiration, United by Dickies" campaign and honest, authentic global messaging with a localized approach. As a business leader, Kathy also offers advice to women as we continue celebrating Women’s History Month with Industry Voices.
Elizabeth Stein, founder and CEO of Purely Elizabeth, shares how the natural foods brand reallocated marketing dollars from in-store taste tests to digital discovery, and offers a special mantra for female executives to live by. Watch Industry Voices, a conversation between Elizabeth and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.
Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.