Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.
Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.
Sonika Malhotra, co-founder and global brand director of Love Beauty and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible.
Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.
Parker Burgess, head of client strategy and insights at eBay Ads, talks with Rimma Kats, executive editor at eMarketer, about the importance of leveraging first-party shopper data to optimize advertising campaigns and increase ROI.
Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.
Jenny Rothenberg, director of growth at Morning Brew, discusses the importance of maintaining a human connection with readers, how brands can stay true to their missions, and what we can learn from Morning Brew’s exceptional growth.
Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.
Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.
David Zucker, senior vice president and CMO of Perdue Farms, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to the coronavirus pandemic and shifting buying behaviors.
Steven Borrelli, CEO and founder of Cuts, speaks with eMarketer vice president of business development Marissa Coslov about the D2C brand’s response to the coronavirus pandemic, including doubling down on ecommerce and social media marketing.
Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.
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Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business development Marissa Coslov about LinkedIn’s response to the coronavirus pandemic, including ramped-up support for customers who are pivoting their marketing campaigns.
Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.
Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.
Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.