CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
The Harris campaign will prioritize CTV ad spending over linear: The shift is significant, mirroring linear TV’s declining share of the ad spend pie.
2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.
Q1 closures jumped 60% YoY as VC activity shrank, signaling unrelenting strain on startups and more acquisitions ahead.
With some regions experiencing prolonged AT&T internet outages, a worker strike threatens to exacerbate the company’s service challenges.
AMD will acquire ZT Systems for $4.9 billion to enhance its data center capabilities and compete with Nvidia in the AI server market.
58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.
Walmart's ad business drives 26% revenue growth: Walmart Connect leads with 30% increase, outpacing Amazon's ad unit.
From the staying power of self-checkouts to the growing integration of mobile, here are three trends shaping the way consumers are completing their in-store purchases.
The AI that powers today’s search engines is getting smarter. Failing to manage your brand’s online reputation can damage it and lower its search engine ranking. Basics like managing reviews, updating content, and business listings are essential to keep your brand visible and controversy-free.
This rollout puts Google in a strong position as the digital wallet competitive landscape shakes up
This tie-up helps the BNPL fintech keep up with major competitors Klarna, Affirm, and Afterpay, which are all already integrated with the payments platform
But usage of the payment option remained quite limited compared with the share of buyers who use BNPL at any point during the year
Its narrow focus on credit card debt management may have prevented it from pivoting after funding ran out.
Product safety issues could derail Chinese ecommerce platforms’ growth ambitions: Shein and Temu are struggling to keep products with high levels of toxic substances—as well as those hazardous to babies and children—off their marketplaces.
Amazon expands drone delivery to the UK while Walmart retrenches: The latter will end operations in Arizona, Florida, and Utah as it searches for a sustainable model.