Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
Hyundai stops advertising on X after an ad appears next to offensive content: Company joins other brands leaving platform due to increased hate speech.
Albertsons and Kroger try to appease regulators: The companies will sell more stores to C&S Wholesale Grocers to clear the pathway for their merger.
Netflix dispels rumors of reduced film output, pledges diversified 2024 content lineup: Co-CEO Sarandos outlines strategy, including AI and live events.
Consumers are more ready for shoppable TV than ever. “The opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,” said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.
Serial churning is on the rise: Data and commentary from Antenna and Deloitte reveal that price increases are part of the problem.
Sam Altman’s $7 trillion AI plan might actually happen: The massive undertaking might not be as far-fetched as some thought. Investors are showing interest, and the US government is taking note.
It’s challenging the US divestiture law, citing First Amendment rights, as it faces a potential ban that could push users to rival platforms. Read online
“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
TikTok Shop expands luxury resale offering to the UK: The platform partnered with established players in the secondhand space to deflect counterfeit concerns.
On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Posting a lower-than-expected loss in postpaid phone connections, Verizon had its best Q1 in years thanks to streaming partnerships and fixed wireless internet service.
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
The card’s flexible payment options can help it gain traction, but it will have to overcome its limited rewards program
Delinquencies decreased from the previous quarter but are still well above 2023 levels
It’s pushing into a highly competitive space as other POS providers dive into the restaurant industry
nternet ad spending hit record of $225 billion last year: An IAB report found 7.3% growth buoyed by retail media, CTVs, and holiday ad spending.