Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
Meta has a drug problem: Regulators are asking Mark Zuckerberg how the platform is addressing the spread of ads for illegal drugs on Facebook and Instagram.
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Digital shelf labels are small screens that attach to retail shelves, enabling retailers to update prices and product information in real time.
The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,” our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. “But when ecommerce dollars aren’t growing that much, it's harder to get the retail media dollars to grow because they’re so intertwined."
Lowe’s retail media network rebrand isn’t signaling a new identity, but a confirmation of the relationship it's built with its advertising partners.
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
Amazon tests removing product reviews and ratings from search: The retailer claims it will enhance the browsing experience, but it creates friction for the majority of shoppers who rely on customer feedback.
Beauty brands experience stiff headwinds as Chinese consumers pull back: Estée Lauder, L’Oreal, and La Prairie maker Beiersdorf need to find new ways to drive growth amid the challenging landscape.
Circle K’s owner makes a major play to broaden reach: Alimentation Couche-Tard’s bid to buy 7-Eleven’s parent would create a retail colossus with more than 100,000 stores.
Digital grocery sales growth accelerated in July: Promotions from Walmart, Instacart, and Amazon pushed delivery sales up 22% YoY, but consumer interest may dry up as the discounts do.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
The Harris campaign will prioritize CTV ad spending over linear: The shift is significant, mirroring linear TV’s declining share of the ad spend pie.
2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.
Q1 closures jumped 60% YoY as VC activity shrank, signaling unrelenting strain on startups and more acquisitions ahead.