Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.
Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout’s research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.
Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential.
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Mint users still don’t feel a connection with its successor, Credit Karma. A competitor hopes to become their new personal finance management home.
It expects growth will recover in H2 24, but it’s in a more precarious situation than other issuers.
Its declining delinquency rates along with its progress to resolve legal disputes puts Discover in a stronger position ahead of the merger
The tie-up helps Cash App expand its merchant acceptance network, but it faces an uphill battle to gain traction in the competitive space
TSMC warns of a shortage until 2026, affecting Nvidia, Apple, and Qualcomm and potentially slowing wider AI adoption plans. Read online
Another study confirms what our benchmark found—U.S. Bank’s mobile app scores markedly better than its competitors’.
Text generation is on the rise while image generation is losing traction as users and businesses find their individual preferences for genAI application.
Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.
The celebrity beauty boom isn’t over yet: Sales for brands like Rare Beauty are growing faster than the overall market, although not every A-list launch is a surefire success.
Pret-a-Manger ditches free coffee subscription, to customers’ dismay: The chain will switch to a cheaper model that it says will offer better value to a larger audience.
Big Pharma’s missed opportunity to connect with consumers in local markets: Most drugmakers don’t have country-specific mobile apps or social media accounts.
Teladoc partners with Brightline for pediatric mental healthcare: Here’s why Teladoc’s tie-up with the virtual behavioral health startup makes perfect sense from both a patient acquisition and financial standpoint.
Boehringer Ingelheim, GoodRx offer cheaper version of Humira biosimilar: Increased competition in the space should help reduce prices for cash-strapped Americans, but not fast enough.
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.