With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
TikTok set to have major influence on elections on both sides of the Atlantic: As Trump joins the platform, a BBC investigation reveals the app’s struggle to moderate AI-generated political deepfakes: misleading younger voters.
Spotify’s low churn will insulate it from price hike cancellations: The company is increasing subscription costs for the second time in 12 months, but users are unlikely to flee.
Shein prepares a confidential IPO filing in London: The fast-fashion giant had initially sought to float itself in New York but was derailed by regulatory hurdles and pushback from lawmakers.
AMD aims to challenge Nvidia’s AI dominance with a new data center and PC hardware later this year, using key industry partnerships and competitive pricing to accelerate adoption.
The “affordable” version will not use student data to train new OpenAI models, an attractive offer amid copyright controversies at the company.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.
Despite the prevalence of digital banking e-statement adoption is still relatively low, posing a costly problem for banks.
TikTok Shop calls an audible: The fast-growing ecommerce business presses pause on its expansion into new markets amid growing concerns about a US ban.
Businesses are enjoying the benefits of genAI in professional services, marketing, and sales but face risks like inaccuracy and data privacy. Stronger AI security is needed.
They’re getting hit harder with late fees and are relying on debt to pay for necessities.
Revenues and profits continued to outperform in the US, and two of Klarna’s biggest headwinds seem to be easing—setting the firm up for an IPO.
Meta revamps Facebook to compete with TikTok: AI-driven content and video focus attract 40 million daily young users, the highest in three years.
“When retailers can offer a delivery experience that the consumer expects, the consumer is less likely to abandon their cart,” said our analyst Blake Droesch. More than one-third (36%) of US consumers abandoned an order last year because shipping costs were too high and another 29% did so because their items wouldn’t arrive on time, per an August 2023 report by Digital Commerce 360.
Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?
Ulta lays out path to growth after Q1 slowdown: The retailer is leaning into loyalty, exclusive products, and influencer marketing to combat growing competition.