Video games are the next frontier for streaming services: Adaptations of gaming franchises have delivered strong results, andfor streamers, who show no signs of stopping.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
Inditex is seeing positive momentum in Q2: The retailer’s sales are accelerating as its investments in stores and logistics pay off.
The AI leader’s technological breakthroughs could be eclipsed by internal drama and calls from former workers for transparency
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
Its deal with the startup could accelerate Shutterstock’s attempts to become the “data and distribution partner of choice” for AI model training
The solution will give merchants more control over their payments experience, which can be vital for conversions
They’re skipping no-fee starter cards as they look to capitalize on the card’s status symbolism and expansive rewards
Despite the buzz of mobile shopping, retailers need to offer a seamless omnichannel checkout across mobile, desktop, and in-person retail
Etsy loses ground as it fights “Amazonification” of its platform: The marketplace is cracking down on overseas sellers, but sales continue to fall.
Fast-food chains hope value meals hook customers: While Jack in the Box, McDonald’s, and Burger King turn to promotions amid sluggish demand, consumers keep splurging on pricier options like Cava.
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Shopping list apps have to redevelop their interaction models to keep working within Alexa, marking the continued evolution of voice assistants in a crowded marketplace
Amazon Pharmacy launches in California: Amazon’s same-day prescription medication delivery service has speed on its side, but still has a lot of catching up to do with CVS and Walgreens.