Several providers recently increased subscription rates, and this requirement may lead to a further price hike for users.
Twitch raises subscription costs: Though just a $1 increase, creators could see fewer subscriptions and become more dependent on advertising.
Sportswear makers see blue skies ahead: Demand for athletic apparel is boosting brands like On Running, Hoka, and lululemon, while incumbents look to the Olympics to boost awareness.
The developer show comes amid pressure to deliver a cohesive AI strategy as Nvidia surpasses Apple’s market value. Balancing AI adoption with privacy will be a hurdle.
US and UK agencies appear increasingly alarmed by Big Tech companies’ AI prowess and the limited space left for smaller startups.
Slack Lists will integrate project management and messaging. Slack’s popularity can help address inefficiencies in project completion and improve productivity.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.
Dollar Tree, Hanesbrands, VF try to cut their losses: All three are looking to offload underperforming assets to protect their core businesses.
New York targets algorithms in social media regulation: The SAFE Act would ban automated feeds for minors without parental consent.
Google’s legal woes deepen with UK class action suit: The company is facing yet another challenge alleging it misused its dominant market power.
The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon’s share will be much lower (8.8%)—although it will be among the leaders in revenue growth.
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
SAP seeks to buy WalkMe for $1.5 billion to enhance enterprise automation, reduce churn, and provide valuable user insights for CMOs.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Alphabet’s labs are launching new models for AI-enabled drug discovery. The new hire reveals the company’s increasing efforts to enhance and prioritize its AI investments.
Video games are the next frontier for streaming services: Adaptations of gaming franchises have delivered strong results, andfor streamers, who show no signs of stopping.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.