After a years-long wait, the largest fintech by valuation secured its banking license, fueling its plans for further expansion.
B2B and B2C brands beware: Effective crisis communication requires sincere apologies and transparent updates, as demonstrated by the CrowdStrike fiasco.
“Amazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. “If we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.”
Healthcare organizations are moving slow with genAI tools: They’re concerned with the tech’s risks and unclear industry regulations. Here’s what it means for AI developers.
Walmart is expanding its specialty pharmacy presence: With a multi-billion dollar market opportunity in-play, its decision to open 25 new autoimmune-focused specialty pharmacies across the US is smart business.
CVS Caremark to pay $45M to Illinois in PBM settlement: While it may seem like the walls are finally closing in on PBMs, paying multi-million dollar settlements is just part of doing business for pharma’s middlemen.
21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
Skechers, Deckers capitalize on Nike’s missteps: Both companies saw healthy growth in their wholesale and DTC businesses as shoppers responded positively to their assortments.
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers.
The US economy is in good shape: Consumers keep spending, inflation is returning to normal, and the Fed may soon cut interest rates.
Are millennials pulling away from Amazon? While they were the one demographic group whose Prime Day spending dropped year over year, they continued to spend on other retailers’ sites.