Millennials and Gen Zers especially demand more customized rewards
How to classify BNPL loans and whether to mandate credit reporting are still up for debate
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
The bank used an AI solution to build and test a national campaign with personas. But the marketing team conducted its own research, too.
A new feature that records all PC activities faces harsh criticism. Microsoft reversed course to make it an opt-in feature, but security experts say it’s still a potential problem.
Costco is late to the retail media party: The retailer is bulking up its ad capabilities to capitalize on the boom, but may not be able to catch up to Sam’s Club and BJ’s.
UK retailers seek damages over Amazon’s use of seller data: Sellers on its UK marketplace are seeking £1 billion in damages for the retailer’s alleged anti-competitive behavior.
X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.
Cannes Lions to showcase creators: The ad industry is finally catching up to the power of creators as the creator economy evolves beyond brand sponsorships.
Musk may otherwise exit the company, taking his AI and robotics resources with him. That could be a big hit to Tesla’s growth and finances.
Inflation drove consumers to buy more store brands: But as sales remain strong, retailers look to premium private label items to foster loyalty.
Consumer trust in genAI-driven healthcare information is waning: It’s a top reason why non-users are reluctant to try genAI for healthcare. We explore what’s driving this lack of trust.
Black, Hispanic Americans more likely to lose Medicaid coverage: We unpack new study findings and explore what needs to be done to effect real change amid Medicaid redeterminations.
AMA considering Change Healthcare lawsuit: While February’s cyberattack may have less of a financial impact than initially feared, Change Healthcare isn’t out of the woods yet. Here’s why.
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The dominant drone maker faces a potential US ban under the Countering CCP Drones Act and might need to sell to a US company or abandon the market completely.
TikTok’s Streaks, a copycat of Snapchat’s Snapstreaks, could help the app recapture consumers as user activity shifts away from public feeds and into DMs.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.