As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok’s future, these medium-term predictions, shared by our analysts on a recent two-part episode of EMARKETER’s “Behind the Numbers” podcast, spotlight the challenges and opportunities that may lie ahead.
Meta’s Orion glasses could redefine wearables: Zuckerberg’s vision for a smartphone-free future is clear, but Orion’s massive $10,000 production cost stands in the way of mainstream success.
LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.
Capri blames Michael Kors’ decline on excessive discounting: The luxury brand’s attempt to stay competitive by slashing prices hurt its cachet and handed momentum to labels like Coach.
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Content creators gain access to OpenAI’s training data: Legal battle over unauthorized use of copyrighted content could set industry-shaking precedents.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
23.8% of US consumers say they’ve spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000.
Reddit hires new CRO for expansion: Romoff tasked with driving ad revenue and improving ARPU.
There’s a mismatch between the operational benefits banks hope to gain from genAI and how they’re allocating their genAI spend.
Today’s consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.
YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.
Snapchat beat both TikTok and Instagram in creator-driven shopping
Kay Jewelers refreshes brand, invests in store upgrades to maximize “Zillennial” appeal: The retailer hopes that more personalized experiences, along with a wider selection of fashion jewelry, will win over younger audiences.
Retailers turn to genAI to help with product listings: Puma, Walmart, and Amazon are among the companies that see the tech as an opportunity to deliver a more personalized, relevant experience to shoppers while improving productivity.
Italy launches greenwashing probe into Shein: The fast-fashion retailer’s business practices are once again in the spotlight, which isn’t great news for the brand.
Private labels drive long-term loyalty: That’s why Albertsons rolled out its first new brand in years and Stop & Shop launched a coffee brand.
To serve customers with more “complex financial needs,” Bank of America will build 165 new financial centers in key US regions.
New holiday ad treats: Platforms’ advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.