The decision highlights the challenges of protecting minors from harmful content while ensuring moderation doesn’t infringe on free speech.
Shoppers hate dynamic pricing: The controversial practice returned to the spotlight when the cost of tickets for Oasis’ comeback tour on Ticketmaster more than doubled within a few hours.
While travel media networks aren’t new—Marriott has had one for years—the burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.
Instagram strengthens presence in India with Creator Lab: The initiative aims to boost engagement and position the platform for long-term success in a key market.
Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.
Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.
US consumers ‘double lives’ reflect ongoing struggles with money management: The financial anxieties explored in an innovative 2018 report sound awfully familiar—and still present a big untapped opportunity for banks.
But seriously … Flat Earth Credit Union would win our business: As a marketing channel credit union’s website is even more foundational than physical branches. This fictional satire checks all of the boxes.
In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.
TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Retail is largely unprepared for a TikTok ban: While 96% of merchants are aware of the potential disruption, only 28% have a specific contingency plan.
Intel contemplates split to regain strength: Facing massive losses and fierce AI competition, Intel may separate its units to better adapt to market pressures and challenge rising competitors like Nvidia.
Gender gap narrows in CMO roles: Forrester report highlights industry-specific trends in marketing leadership across Fortune 500 companies.
There’s far more uncertainty than usual this holiday season: A high-stakes US presidential election and a potential port strike are two factors that could throw retailers for a loop.
Mass affluent consumers are a large demographic for banks to capture and monetize.
Halloween does the trick to drive sales: The majority of consumers plan to spend more than $50 on decorations and nearly half expect to spend that amount on candy.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.