Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.
Instagram brings brands into the group chat: Channels feature offers brands a more intimate way to engage, but conversion success is uncertain.
They’re supporting candidates on both sides of the aisle to secure favorable regulations next year
Payment providers aren’t backing down from crypto payments despite minimal adoption
The payments network is trying to grow in the market, but UPI’s popularity will prove difficult to overcome
Foxtrot is back: After abruptly shuttering all its locations in April, the upscale convenience store chain has reopened the first of more than a dozen former locations slated for revival.
Shoppers are least likely to trade down in the baby, pet care, and beauty categories: On the surface that’s good news for Chewy and P&G, but consumers are cutting back in other ways.
Consumers pull back on wine and spirits: Constellation Brands lowers its outlook as it expects a 4% to 6% decline in sales of brands like Kim Crawford, Robert Mondavi, and Svedka.
The US healthcare system is failing women: Other high-income countries provide better access to affordable care. US brands and marketers can address system-wide failures by better connecting with female patients.
OMNY Health launches GLP-1 data network: We think that structured GLP-1 data could benefit precision medicine efforts.
GenAI tops pharma and health marketers’ list of consumer trends to watch: We’ll be keeping a close eye on whether growing consumer distrust of the tech actually drives adoption down.
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
With Starlink also at risk, Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
The rise of AI tracks siphons money from genuine musicians, sparking concerns over the platform’s integrity and content moderation policies.
With the rise of competitors like Steam Deck, Nintendo needs to innovate and retain its user base with new hardware.
CTV political ad spend surges in 2024 race: Streaming services like Roku and Hulu become go-to platforms for reaching voters.
Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.
The election is a stress test for Google’s AI Overviews: Google added election misinformation protections as it prepares for an ad rollout.