Another employer gets sued for driving up workers’ Rx costs: But it’s the pharmacy benefit managers that really should be held accountable. Here’s why.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Social media engagement with Canadian news drops 43%: Meta's news ban impacts local outlets and reduces news consumption on Facebook and Instagram.
The aging Switch is losing gamers to more powerful handhelds with better hardware and larger game libraries
Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.
AI’s copyright problem will hinge on a key defense: Two music firms are arguing that their use of copyrighted work constitutes fair use.
Nike bets on the Olympics to get back on track: The sportswear company is spending big to reignite consumer interest, but a slow product pipeline could stymie its efforts.
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
Facing a $1.6 billion loss, Intel's layoffs highlight its struggle to compete in the fast-moving chip industry
53% of B2C CMOs and 41% B2B CMOs worldwide said poor corporate financial performance would likely impact marketing planning and spending, per Q1 2024 data from CMO Council and Zeta Global.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
Here are four takeaways and brand examples to guide your full-funnel creative strategy.
Strong Q2 performance highlights Meta's resilience: Revenue and user growth indicate the social media giant’s robust health.
Etsy and eBay find room to grow amid stiff ecommerce competition: Both companies are leaning into their strengths—one-of-a-kind items for Etsy, collectibles, car parts, and secondhand luxury for eBay—to win over customers.
A company reorg should help keep up this momentum for the second half of the year
This should help boost the wallet’ use in the country, but plans for a government-run super app could diminish this growth opportunity
The tech can improve the checkout solution’s accuracy, removing potential customer frustrations