TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Consolidating AI teams and hiring a former Apple executive behind Siri innovation could make its Bixby assistant competitive. AI startups have a viable partner to push adoption.
US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
The New York Times Cooking recipes are now shoppable via Instacart: The two companies see the partnership as a win-win given the similar demographics of their customer bases.
What the era of production consolidation means for creative agencies: Omnicom is the latest holding company to launch a full-funnel production team, while critics say smaller agencies could suffer.
Starbucks launches breakfast deal to bring in value-minded customers: The coffee company is leaning on a number of ventures—including a new production studio—to restore growth.
Men’s grooming is a small but growing category to watch: TikTok and new lines from celebrities and influencers like LeBron James and Jake Paul are fueling the boom.
The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.
FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.
Games offer publishers a valuable trove of first-party data: Media groups are rolling out daily games offerings that are often loaded with ad trackers.
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
The photo-sharing app’s user growth is plateauing and financial prospects are dimming. Can its new owner successfully pivot BeReal to regain relevance?
The creative social platform doesn’t train genAI models on artists’ work, an enticing offer as Meta’s AI practices come under fire.
Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.
Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.
he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.