“The creator economy is at an inflection point,” our analyst Jasmine Enberg said on our “Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy” webinar. “We’re at a moment now where it seems like every marketer has recognized that they need to be working with creators.”
This unexpected alliance hints at a brewing challenge to Nvidia’s dominance, as Apple and Google’s collaboration could reshape AI development in Big Tech.
There’s a void in the college-bound back-to-school market: Walmart and Barnes & Noble College are among the retailers looking to attract students who used to shop at Bed Bath & Beyond’s stores.
LinkedIn saw a 51% increase in premium sign-ups, boosting Microsoft’s latest quarter: Video uploads rose 34%, making it the fastest-growing format on the platform.
Instacart launches new ad formats to help CPGs drive impulse purchases: The delivery platform will roll out shoppable recipes, occasions, and bundles to facilitate discovery and boost brand engagement.
L’Oréal’s Q2 performance weighed down by weak China sales: Strength in Europe and North America helped partially offset Chinese consumers’ low confidence and price-conscious behaviors
Starbucks’ North American sales declined over the last two quarters: While the company isn’t satisfied with its results, efforts to win back customers and make coffee shops more efficient are working.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.
The CPSC holds Amazon accountable for selling hazardous third-party items, highlighting the growing dangers as competition drives down product quality.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.
NBCU expects a record-breaking Olympics: Its next challenge will be convincing new Peacock subscribers not to cancel the service.
Travel startup Mindtrip uses ChatGPT to create bespoke itineraries in seconds: The platform is betting on the rise of digital-first travel discovery—and hospitality brands should take note.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection
This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
The iOS, iPadOS, and macOS betas feature AI enhancements for Photos, Mail, and Siri, showcasing Apple's commitment to seamless, intuitive AI in everyday user experiences.
Renewed attention from young consumers is prompting life insurers to revisit their marketing plans.