Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.
US retail sales soar past our prepandemic forecast: 2024 sales will be 18% higher than we thought in February 2020 as consumers’ resilience shows no signs of slowing.
LinkedIn feels the pressure of European regulation: The social media platform limited some of its controversial targeting abilities to avoid a costly investigation.
Shein’s rapid growth puts it firmly in regulators’ crosshairs: The fast-fashion retailer’s 40% sales growth in 2023 is driving governments worldwide to protect their local apparel industries.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
The market for high-priced EVs is tapping out and EV sales growth is declining. Manufacturers need to slash prices to compete in this stalling market.
Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.
Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.
Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
Microsoft gaming head Phil Spencer suggests an Xbox handheld is in the works, reflecting a mobile gaming trend and a potential shift from consoles to portable devices.
Young audiences boost “Bad Boys”: Sony’s $56M domestic debut showcases franchise power and an efficient ad strategy amid challenging box office dynamics.
More than half of restaurants plan to increase their use of AI over the next year: But the difficulty of getting worker and customer buy-in, as well as the challenge of finding the right solution, could slow adoption.
Complaints are already being filed about Meta’s plan. Will European regulators crack down amid rising concerns about AI?
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Walmart turns to technology to boost store associates’ efficiency: Digital shelf labels make it easier for associates to change prices, simplify stock replenishment, and increase order picking speeds.
Paid social search offerings differ significantly from traditional search ads
Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.
By focusing on deals, value, and experiences, retailers can build a perception of value that resonates with discerning consumers. “The unremarkable retailers and brands are going to struggle because consumers are only spending when it's enjoyable, when they derive some pleasure from the purchase,” our analyst Zak Stambor said on the ”Behind the Numbers” podcast.
The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.
They make it easier to update payment information. The added convenience should prove popular