Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.
“What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell TikTok, shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come.
Instagram’s charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators’ content to provide more visibility and bolster discovery.
Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.
Amazon beats estimates as advertising, profitability push delivers results: The retailer’s spring sale and Prime Video ads helped drive a 13% increase in revenues.
The company wants to grow profits by accelerating branded checkout and operating more efficiently, among other priorities
The deal fits into Barclay’s strategy of diversifying its co-brand portfolio to grow its US credit card business
Growing this partnership should help Marqeta diversify its client base and rely less on Block
McDonald’s faces stiff headwinds: Boycotts related to the war in the Middle East ate into its international business in Q1, while lower-income consumers in the US pull back.
Walmart leans on grocery, AI as it tries to keep pace with Amazon: The retailer’s new private label aims to attract wealthier shoppers, while its tech investments will improve efficiency.
Optum discontinues its in-house telehealth business: We explore three reasons that could have driven Optum’s decision.
Marketing payments to docs drove Rx volume: But pharma marketers will need to do more than just pay for physicians’ meals to build long-lasting relationships.
Walmart shuts down Walmart Health, Virtual Care businesses: We unpack how common pitfalls faced by other providers plagued Walmart Health—and what the future could hold for the retail health space.
FCC fines four mobile carriers $200 million for illegal sharing of customer location data, risking privacy, regulations, and backlash. It’s the latest setback to rock a struggling sector.
Growing bipartisan concern and intensifying scrutiny on social media platforms' transparency and content management could alienate advertisers.
Shein looks to combat Amazon head on: The fast fashion company aims to broaden the scope of its platform by luring companies like Hasbro to sell on its marketplace.
Peacock to boost streaming prices just before Summer Olympics: Second price rise in two years shows resolve to lift average revenues per user.
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.