Search, social, and customer ratings and reviews are the most influential channels for driving foot traffic and sales, according to SOCi’s Local Visibility Index 2024.
Innovations like streaming, AI tools, and autonomous tech are fueling demand, but spectrum limitations threaten future network capacity.
Amazon rolls out Supply Chain by Amazon solution to all sellers: The fully managed, end-to-end service enables merchants to get items to shoppers faster and more efficiently—while giving the retailer an opportunity to take a bigger cut of sales.
Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.
The US economy is approaching the fabled soft landing: The Fed’s decision to cut rates by a half point should boost consumer sentiment and begin the process of unfreezing the housing market.
Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.
Reckitt Benckiser joins the pack of CPG companies looking to downsize: The Lysol maker plans to offload its homecare assets—and potentially its baby formula business—to focus on its core brands.
Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.
Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Advertisers prioritize news integrity: Supporting quality journalism now ranks third among corporate values influencing marketing strategies, marking a significant shift.
Lionsgate breaks down the doors of AI in Hollywood: The studio will feed its films into an AI model in a partnership with Runway.
Chanel purchases Paris property at 42 Avenue Montaigne: The French designer snapped up the building one block from the Champs-Élysées as luxury competitors race to claim prime real estate.
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
The ambitious project aims to supercharge data centers, but the looming energy impact raises sustainability concerns.
While the fine is overturned, the EU’s scrutiny of Google’s practices remains, with further legal battles ahead that could reshape its ad business.
The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.
Retailers are wary of adding too many workers this holiday season: Target and others are adopting conservative hiring plans this year due to the uncertain environment ahead.
On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.
Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.