Social media and AI promote cancer screenings: We explore how healthcare providers and marketers can best use these tools to their advantage.
Sword Health rolls out AI-based care specialist: But the jury is still out on whether AI can live up to the hype in patient care.
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
Half a billion in cost-cutting measures: That’s part of the path forward at Paramount—and a potential streaming joint venture to boot.
Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.
ChatGPT’s outage Tuesday caused Google’s Gemini, Perplexity AI, and Anthropic’s Claude to experience downtime from a sudden spike in usage, underscoring the fragility of AI’s supporting infrastructure.
On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn.
US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.
It’s getting harder for apps to grow their user bases.
Instagram’s new ad format forces users to watch unskippable videos: It’s a controversial move, sure, but could also boost ad revenues.
Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.
Buy with Prime delivers mixed results for merchants: While some report an uptick in conversions, others see minimal lift and additional friction.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Samsung’s lead in the market is slowing, and it could fall to a competitor with more affordable repair options.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.