The identity landscape is vast and growing more complex. Google confirmed it will phase out third-party cookies but continues to delay deprecation. A wave of privacy regulations in the US challenges advertisers operating across state lines. Plus, an increasingly digital world has made it difficult to track users across TV, social media, and the open web.
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.
The proposal aims to protect workers against fees, and while implementation may be costly, it should help the industry move forward
The company is setting itself up for long-term growth, but the looming threat of the swipe fee battle remains
Those innovations are critical for digital wallets; otherwise, they risk losing their customer relationships
Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers
Bad weather rains on UK retailers’ parade: Despite softer than expected sales in June, the outlook is sunny thanks to easing inflation and growing consumer confidence.
Mercado Libre gains momentum: Disney ad tech integration to broaden access to streaming inventory for Latin America advertisers.
Banking trade groups worry the CFPB may be underestimating the time and expense required to overhaul systems designed to share 50 million consumers’ data safely.
Consumers’ hunger for restaurant meals continues into 2024: Our Industry KPIs data shows healthy demand for QSRs and fast-casual operators as diners look for deals.
Three in four spend more money as a loyalty member: Straightforward, easy-to-understand loyalty programs drive customer acquisition and keep shoppers coming back.
PwC expects healthcare costs to grow 8% in 2025: Below, we detail the primary drivers and how we expect health insurers to combat them.
Physician burnout is declining: While there’s modest improvement in burnout rates, employers who staff doctors need to make them feel more valued at work.
GCI Group rolls out health influencer marketing service: We unpack the details of the new offering from the healthcare communications agency and explore why it could be positioned to succeed in this increasingly crowded space.
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
A faulty CrowdStrike update crashes Windows servers, highlighting the risks of centralized cybersecurity dependencies and showing significant infrastructure vulnerabilities.