On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.
Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI’s effect on creativity.
Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.
The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.
Brands can’t afford to take their value-based propositions lightly: Roughly 2 in 3 consumers have stopped or reduced purchasing from brands that conflict with their values.
Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.
Macy’s had a mixed Q3: Sales at its luxury Bloomingdale’s and Bluemercury labels rose, but its namesake brand is struggling to attract shoppers
Douyin investments are helping P&G shore up China sales: It’s taking advantage of the platform’s popularity among deal-seeking shoppers to boost its brands’ profiles.
CTV ad innovation benefits OOH advertising: The prevalence of digital billboards and small screens is helping the OOH sector reverse traditional media’s declines.
Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.
Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.
On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.
NFL Thanksgiving ad rates rise 16%: Historic demand makes football the centerpiece of holiday advertising, with record viewership expected.
With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.
High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new EMARKETER research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail” podcast. "They're willing to explore multiple channels before making purchase decisions."
As social media grows more polarized, banks must find where their audience spends time and tailor their marketing to those platforms.
“Measurement is the fuel that powers smart decision-making,” our analyst Evelyn Mitchell-Wolf said during a recent webinar. As advertisers navigate the rise of walled gardens and the challenges of the open web, leveraging a multi-layered measurement stack becomes essential for building successful campaigns.
Between the president-elect’s proposed tariffs and stance on climate change, big shifts could challenge their profitability.