On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.
In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.
The past decade saw programmatic ads diversify and become more mobile-dominated. Looking ahead, our analysts believe technology will continue to influence the programmatic ad channel. Addressability, driven by the impending demise of third-party cookies, will drive a surge in alternative identity solutions; ad tech will face consolidation fueled by demands for transparency and control; and AI will open advanced targeting and measurement capabilities.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.
Interest in the metaverse waned in 2023, but we’re starting to see some of its technologies gain adoption. Generative AI superseded interest in immersive VR platforms, but it’s also pushing VR further into the future.
We might see generative AI hallucination insurance emerge in 2024: The tech is poised to introduce new opportunities, such as cost-effective, innovative solutions. But companies will also need to provide ways to mitigate risk.
AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.
Saudi Arabia stepped up investment in US media in 2023: A megamerger between LIV Golf and the PGA raised concerns about the country’s influence on the US.
Netflix will overtake Disney+ in ad revenues next year, amassing $1.03 billion versus Disney’s $911.9 million, per our forecast.
A look back at Shein’s bumpy 2023: The retailer vaulted its way to the top of the fast-fashion industry, but has its share of challenges as it nears a long-awaited IPO.
Climate tech funding wanes, but backing for carbon removal surges. Meanwhile, California legislation demands corporate emissions transparency, which could force Big Tech to double down on net zero initiatives in 2024 or risk penalties.
A 4.7% decline in 2023 outpaced earlier forecasts. The addition of AI-capable chips could accelerate upgrade cycles, maintaining premium smartphones’ dominance in 2024.
Retailers are more focused on their bottom lines: With interest rates high, retailers grew more conservative in their staffing throughout 2023.
33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
The partnership will help PayPal grow Braintree—which is one of its core focuses
The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook
Uptake has been slower than anticipated, and we may not see FedNow’s impact on the payments industry for years to come
And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.