We explore what the partnership means for Lilly, Amazon, and patients.
Change Healthcare’s recent security breach is a harsh reminder of how profitable health data is for cyberattackers.
Young consumers are struggling with finances and social isolation—both of which impact their health. We explore how healthcare providers and marketers can better address social determinants of health.
Consumers most often see healthcare ads on TV: But healthcare and pharma brands must consider other factors—such as which channels patients most trust for health ads—before determining where to allocate their marketing spend.
How a space mission could improve rural health: A miniature surgical robot at the International Space Station successfully performed a simulated procedure. The hope is to someday help ease a surgeon shortage in rural areas.
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
What March Madness ad sales say about linear’s sports advantage: A fractured landscape for sports streaming gives traditional TV an edge, but threats loom.
Websites are blocking OpenAI more than Google: Generative AI poses problems for websites to stay alive. But Google could roll out its AI search platform to keep them afloat.
Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
If TikTok is banned, can ByteDance bring Douyin to the US? The company is trying to answer that question by testing Douyin on US browsers.
The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.
Telegram's monetization via subscriptions and ad revenue sharing sets stage for IPO: The messaging app is balancing revenue with core privacy values.
The ecommerce giant’s launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
Walmart looks to monetize supply chain capabilities with new AI logistics solution: The company is expanding its suite of retail tech solutions as it focuses on boosting profitability.
McDonald’s positions itself as a place to score a cheap meal: That’s familiar terrain for the fast-food giant, which should help convey that message to consumers.
Dollar General plans to open 800 stores this year: That’s a stark contrast to rival Family Dollar, as the retailer is well-positioned to benefit from consumers’ growing cost-consciousness.
Google, Nvidia, and Microsoft eye biotech as the real AI moneymaker: Returns are high and AI’s hallucination is a benefit. The ventures could help subsidize the industry’s high costs.
Can Spotify make video work? The audio app is adding music videos in a bid to tap into strong viewership and develop lucrative ad placements.
Apple recruits ad execs, signaling a shift to ad-supported Apple TV+: It’s a move to sustain its streaming service amidst rising content costs.