On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Paramount’s first shoppable marketing partner is Walmart: Paramount+ with Showtime announced an AI shoppable marketing partnership just ahead of Upfronts.
Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai’s The Comeback of the Mall in 2024 report.
Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now.
Amazon is ditching Just Walk Out in favor of Dash Carts. Not only will the move satisfy customers’ desire for familiar technology, but it’s also creating more ad inventory. Walmart Connect also emphasized its in-store retail media potential last week, with a focus on expanding familiar strategies like sampling and TV screens. This back-to-basics approach might spark more in-store retail media ad spend.
Target introduces high-tech cameras to reduce theft at self-checkouts: The retailer joins Walmart, Dollar General, and others in rethinking its approach to the technology.
Aldi opened more US stores in 2022 and 2023 than any other grocery chain, according to February 2024 data from JLL and RetailStat.
Prime Energy and Bodyarmor pressured to Gatorade to innovate: Growing competition has driven Gatorade to branch into new categories, including unflavored water.
Meta makes the Quest 3 more like Apple’s Vision Pro: It launches an experimental app with spatial computing features. The Quest’s relative affordability is Meta’s advantage.
Disney lays out its timeline for password sharing: The company could see more gains than Netflix thanks to its recent addition of Hulu.
The New York Times wants in on ad attention metrics: A partnership with Adelaide will help the publisher create more robust offerings for advertisers.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Targeting EU compliance could broaden arcade/console game access on iOS. It could boost developer revenue, but it also risks scams.
Uber Eats looks to short-form videos to differentiate its platform: The format could help restaurants attract attention and highlight dishes, giving it a good chance of success.
Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.
Spotify uses AI prompts to generate playlists, Nvidia expands into Southeast Asia, and the CHIPS Act grants TSMC funds for a third Arizona chip fab. AI is transcending use cases and expanding regions.
For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.