OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.
Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.
These new capabilities can help Visa keep more B2B volume on its cards instead of alternatives like ACH payments
The feature would open up the prepaid debit card to a new volume opportunity and help the wallet compete against Google Wallet
Analysts warn of a customer “exodus” as regulations change how customers interact with the app
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Threads' ‘Topics’ feature enhances discoverability, allows political content under guidelines: Meta adapts to user feedback, pushing it closer to X.
Last December, TikTok user Lukas Battle posted a video proclaiming that 2024 is all about loud budgeting, which encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases.
The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
They’re trying to woo women and Gen Z consumers away from competitors.
Amazon faces a new antitrust challenge: Mexican antitrust regulator COFECE’s preliminary report claims the retailer (along with Mercado Libre) stifles competition.
UK retailers’ losses from theft doubled last year to £1.8 billion: Violent incidents are also rising, fueling calls for more government action.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
CPG companies need a new playbook: Price hikes can no longer paper over volume declines at Kraft Heinz, Hershey, and PepsiCo.
Instacart’s ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.