As privacy legislation evolves, digital marketing faces new challenges: Adapting to laws like GDPR and CCPA is reshaping strategies and emphasizing ethical practices.
Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.
Before retail media, brands would pay retailers to market their products, but weren’t necessarily involved in how they were promoted. “Now, it’s more of a conversation,” said Melanie Babcock, vice president of Retail Media+ and monetization at The Home Depot. Retail Media+ is The Home Depot’s retail media network.
An unprecedented ITC ruling based on claims that Apple infringed on blood oxygen monitoring patents leaves the tech giant no recourse but to temporarily pull its devices.
On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.
The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.
Adapting to consumer preferences: YouTube's new approach features longer but fewer ad breaks on connected TVs.
AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.
Luxury faces more muted growth prospects: An excerpt from our report explains how and why luxury sales growth will slow in the coming years compared with the explosive growth seen in the recent past.
2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.
Disparities in which groups receive these deals led the Consumer Financial Protection Bureau (CFPB) to ask questions about fair lending practices.
72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 type of research done on mobile devices in-store, per August 2023 1WorldSync data.
The tie-ups can help Google Pay grow its volume and keep up with rivals that already offer BNPL
Diversifying merchant partnerships can help the fintechs grow as the BNPL space gets more crowded
RTP can help small businesses better control their cash flow and overcome financial difficulties
Consumers don’t want to pay for shipping: Retailers that charge for shipping risk driving shoppers to other merchants’ sites and apps.
Retail sales in China grew at their fastest pace since May last month: But many challenges remain, which is why we expect modest growth of 6.0% in 2024.
GM’s Cruise faces upheaval with executive cuts and layoffs, while Alphabet’s Waymo expands into airport taxi services. Despite challenges, the robotaxi industry is poised for adoption.