With third-party cookies finally on their way out, and signal loss still echoing from Apple’s AppTrackingTransparency, 2024 will be a challenging year for advertisers as their ability to target customers accurately and precisely gets more limited. These five charts will help marketers address data, targeting, and measurement concerns in the new year.
Can EV manufacturers’ connected car technology surpass popular smartphone-based solutions? Leading carmakers, and their customers, could be forced to choose sides.
Indian startup Udaan raises $340 million for its B2B ecommerce platform: The company will use the funds to pave its path to an IPO and get a larger piece of the $100 billion market.
Many retailers are predicting that consumer spending patterns in 2024 could be similar to 2023—pulling back on discretionary categories and sometimes essentials like groceries. So far, discount and dollar stores have benefited from tightened consumer spending, but that success isn’t guaranteed in the new year. Here’s how three low-price retailers are planning to appeal to consumers and keep sales up in the months ahead.
Grimes is promoting an AI toy called Grok: Generative AI could give the toy industry the same kind of boost it’s set to give the gaming industry, but it also raises ethics concerns.
Our most-read healthcare stories of 2023: Stories that got our readers most excited to read in the past year include health information on social media, genAI, pharma’s move to digital, and generational healthcare marketing.
These are the healthcare startups that raised the most cash in 2023: We take a look back at which digital health companies and which market segments investors bet most on this past year,
How Cost Plus Drugs is shaking up the PBM landscape: We unpack the pharmacy startup’s disruptive moves in 2023 and how they’re impacting insurers, employers, and conventional PBMs.
Digital health startups to watch: We spotlight health benefits-focused Medefy Health and virtual cancer care clinic Maia Oncology on the back of fresh funding.
Healthcare spending grew 4.1% in 2022: Hospitals and doctors still got the lion’s share of the $4.5 trillion, but their growth rates slowed. Retail prescription drugs and home health care agencies picked up steam, but the industry as a whole saw its share of GDP shrink.
Retail health, high costs are fragmenting the patient care journey: We explore what these trends could mean for consumers and healthcare providers in 2024.
Empowered patients are turning to alternate sources for medical help and information: Here’s what healthcare marketers and providers need to know.
Amazon Prime-ary care: It offered discounted annual memberships to One Medical and experimented with pharmacy offerings. But the benefits saw mixed success.
A new era of transparency for Netflix: A report motivated by Hollywood strikes chronicles detailed viewership data for the streamer’s most popular shows.
Microsoft’s in-game ad effort shows signs of life: The company’s gaming CFO said cloud streaming is an opportunity to deliver ads.
EU expansion and new interoperability with Mastodon, Tumblr, and Flipboard can position Threads for continued growth. Meanwhile, X faces an exodus of advertisers and declining revenue.
On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.
Google makes Gemini Pro free for the enterprise: Expanding AI offerings across platforms and products challenges rivals in a rapidly evolving market.
JPMorgan, Bank of America, and Nationwide have committed to maintaining or expanding their in-person presence even as competitors close brick-and-mortar outposts.