Microsoft takes on Apple and Amazon: It continues to lead Big Tech on generative AI. An unbalanced marketplace poses financial risks for the entire industry and beyond.
Chatbots from Google and Microsoft spin tall tales about the Super Bowl: Gemini and Copilot gave users wildly inaccurate information about the high-profile event. It’s an industry pitfall.
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
X introduces BetMGM betting odds: The platform aims to become more fo a sports betting hub amid regulatory complexities.
In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Hackers, targeting fewer but richer victims, doubled profits in 2023. This surge pressures companies into costly payoffs. Businesses must prioritize cybersecurity to curb this trend.
The ad industry and FTC haven’t buried the hatchet: A battle over “junk fees” is the latest stage of conflict between regulators and the ad industry.
To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.
41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.
Slowing growth, layoffs, and a push to improve profitability set PayPal up for “transition year.”
The BNPL industry is angling for long-term profitability by exploring subscription services and reworking loyalty strategies
But in-person are transactions still vital to the company’s strategy, unlike many competitors that are going all in on digital remittances
Meta and TikTok swing back at EU regulators: The social companies are objecting to fines under the Digital Services Act, setting the stage for a wider conflict.
Shoppers are relying on their smartphones more, as enhancements in mobile payments, social media checkout, and retailer apps make purchases easier than ever. This year, US shoppers will spend $558.29 billion on their mobile devices, accounting for 44.6% of overall ecommerce sales, according to our November 2023 forecast. We delve into the consumer embrace of mcommerce, unpacking three key drivers.
Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion—while MAUs nearly hit 500 million for the first time.
Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.
Shein and TikTok hunt for logistics and supply chain operations talent: That’s driven them to open office spaces in Seattle, where they aim to poach current and former Amazon employees.