Walmart's Vizio buy signals major push into streaming and advertising: The retail giant is aiming for digital dominance against competitors like Amazon and Roku.
Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.
Roku battles for ad dollars amid stiff competition from Netflix and Amazon Prime Video: company's resilience shines with 80 million accounts and a revenue uptick despite a dip in user revenues.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
The solution serves both businesses and consumers, although A2A payments at the POS haven’t taken off yet
It’s capitalized on B2B payments digitization and demand for faster payments from both consumers and businesses
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
UK retail sales grew 3.8% YoY in January: That’s a promising sign, given that the UK economy fell into a recession in Q4.
Amazon struggles to get on the same page as Gen Z consumers: Nearly half say they’re trying to shop less with the retailer, although Amazon retains a clear edge over other ecommerce players.
Starbucks looks to broaden its appeal: Accessibility and inclusion considerations will guide the design of new company-owned stores.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
DoorDash takes its show on the road: The company plans to spend big on international expansion while deepening its push into non-restaurant categories.