Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as—if not better than—human-generated content, per Capterra polling from last July. At the time of the survey, marketers said implementation can take a long time, though this perspective may have shifted since ChatGPT burst on the scene.

Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.

“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.

Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.

Disney doesn’t think the metaverse is a priority: The company’s first round of layoffs axed its metaverse division as the rest of the media world leaves the limp dream behind.

Should households without TVs be counted in TV measurement? One industry group argues yes, since those households stream TV content to mobile devices.

Lululemon keeps growing, at the expense of other athleisure players: The company’s Q4 revenues smashed expectations, contributing to market share gains and a bullish 2023 outlook.

Technology startups are finding it harder to scrounge for backing while investors play it safe in the aftermath of a banking crisis that could put the innovation economy in peril.

Microsoft, Salesforce keep workers happy amid job cuts: The companies earned the distinction of Glassdoor Best Places to Work across five countries. But more layoffs won’t necessarily reduce long-term costs.

Tech’s pace of disruption will tax social systems: Generative AI could create, transform, and eliminate jobs. A net economic and societal benefit will be difficult to achieve without regulation.

A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.

Many businesses are finding themselves underinsured as inflation drives up prices. Insurers also blame inflation for increased payouts and lower profits. 2023 looks to be more of the same.

Tech innovation, climate change, and a poorly communicated value proposition are creating global protection gaps. Here’s how insurers can adapt and profit.

With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.

China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.

OneScore uses alternative data like rent to measure creditworthiness, which can support consumers who have minimal or no credit history.