As third-party cookies go away, “The question you need to be asking yourself is, ‘Are you data rich, or are you data poor,’” Joshua Lowcock, president of Quad Media, said on our recent webinar.
Online retailers are struggling to live up to shoppers’ expectations: Consumers are turned off by high shipping costs, late delivery, and products that don’t match descriptions.
Upcoming M4 chips across the Mac line, an AI reorg, and acquisitions are driving up stock, but Apple is still coming from behind in a highly competitive AI arena.
There’s no shortage of brands highlighting their eco-friendly initiatives: But cost-conscious consumers are unlikely to splurge on goods that aren’t reasonably priced and clearly greener.
Cost-effective alternatives to human brand ambassadors have the potential to disrupt the $250 billion influencer economy at the expense of human talent
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Rising QSR prices may be driving customers away: The average price was up 4.0% YoY in Q1, while traffic fell 3.5%.
US physicians continue to lose their independence: Nearly 4 in 5 are now employed by a health system or corporate entity. This ongoing trend may negatively affect healthcare competition in local markets as well as patient care.
Many younger consumers will ask about new medications: Their thirst for knowledge is a big opportunity for pharma marketers.
US drug shortages hit record high: While HHS issued recommendations to address the shortages, they’re not enough. We explore what needs to change.
Brands could have a more direct hand in movie production: Hollywood firm Sugar23 will host an upfront presentation seeking investments in film projects.
AI is widely used to make news content: An AP survey found that 70% of staffers use AI to make content, a sign that the industry is racing to find use cases.
Apple TV+ leads in content quality but lags in library size: A study demonstrates its high ratings—but small catalogselection hampers market growth.
OpenAI in the spotlight again over questions about internal stability: It fired two AI researchers over alleged data leaks. The incident suggests that previous chaos isn’t over.
OpenTable aims to ensure the credibility of its review program: The restaurant reservation platform will begin showing members’ profile pictures and first names in reviews.
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
YouTube gives influencers more access to affiliates: A new hub will let creators and brands connect more easily as the platform delves further into ecommerce.