Björn Ollhäuser, online and social media marketing specialist at BMW, explains why the brand has embraced some social networks but has steered clear of others.
Even in the face of a recent economic slowdown in China, research suggests marketers in the country expect their 2016 budgets will increase or remain the same. TV, digital and mobile ads will dominate all formats in investment, though there is disagreement between forecasts as to which format will account for the biggest share of 2016 budgets.
More than three-quarters of US internet users said they don’t plan on using a mobile app to shop for Mother’s Day. Among those that will, flowers and gift cards are the most commonly planned purchases.
Zappar, a UK-based augmented reality app creator, spoke with eMarketer about how brands are exploring the medium.
Prama Bhatt, Ulta Beauty’s vice president of digital and ecommerce, told eMarketer how mobile fits into the omnichannel customer journey.
More than 100 million people in Latin America will use a tablet regularly this year, eMarketer estimates, representing 18.4% growth in the region’s tablet audience since 2015. About 10% of the world’s tablet audience lives in Latin America.
Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
Melinda McLaughlin, CMO of cloud-based enterprise platform Extreme Reach, discusses how the company is working to help clients activate and leverage video ads across all screens.
Viewability continues to generate headlines in the UK—not surprising given the ever-increasing budgets that are headed to digital display advertising. Of course, if you pay for an ad you want it to be seen, but viewability as a standalone metric is not a catchall solution for advertisers.
More internet users across nearly all demographics like to purchase products digitally and pick them up in-store compared to a year ago, according to research.<
The top digital video platforms in Sweden are a mix of subscription-based and free services, offering a wide range of different types of programming. March 2016 research shows that YouTube is the clear leader, with more than one-third of internet users in the country on the platform every day.
In the years following Google’s release of the Android OS, iPhones lost market share of the smartphone audience as users turned to lower-priced handsets made by a variety of manufacturers. But the number of US smartphone users relying on iOS continues to rise each year—and they’re gaining audience share as competitors like BlackBerry continue to underperform.
A typical business-to-business (B2B) brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers.
Bob Sherwin, Wayfair's senior director of customer acquisition, discusses how customers behave on mobile vs. desktop.
Nine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of those who use location-based services is expected to rise at a near-equal pace.
Digital payment methods such as PayPal and giropay are increasingly popular, especially among males and consumers ages 40 and older. Yet nearly one in three adults shopping online or via mail-order still use open invoices for transactions.
More US customers are placing orders at fast-food and fast-casual restaurants by using technology this year than in 2015. According to research, guest-facing digital offerings such as in-store tablet ordering saw double-digit growth.
Walgreens is measuring the impact of customers' smartphones on in-store purchases. Kartik Subramanian, Walgreens' director of product management and mobile commerce, explains.
Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer's previous forecast, but still represents accelerated growth when compared with 2015 (5.0%).
There’s big growth in mobile music revenues in China, according to one forecast, which estimates that after 42.5% revenue growth last year, 2016 earnings will be up a further 41.4%. The audience is also on the rise.