Consumer spending in 2023 reached $171 billion, a 3% increase YoY. Growth in non-gaming apps and genAI signal shifting dynamics, setting the stage for innovation in 2024.
On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket.
Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as “non-edible.”
Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
Automakers and tech companies are leaning on AI, gaming, and augmented reality for key feature upgrades in future vehicles.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
Starbucks eyes major growth opportunities in India: The company plans to open roughly one new shop in India every three days over the next four years.
PepsiCo and Carrefour trade words as pricing dispute heats up: The CPG company now claims it was the one to stop supplying the grocer after negotiations fell apart.
GenAI is moving from the cloud to smart appliances and TVs, emphasizing innovation and ecosystem synergy.
Amazon, Omada partner on digital health benefits program: We unpack the tech giant’s latest healthcare endeavor and explore how Amazon can help digital health companies enroll more members.
Digital health venture funding fell back to 2019 levels: And things aren’t looking up for companies that are running out of cash. Expect a lot more M&A or shutdowns in 2024.
Mayo Clinic forges more deals to improve AI models: It signed deals with Cerebras Systems and TruLite Health to build foundational AI models. The results could build more trust in the tech among healthcare organizations.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
NBCUniversal introduces AI-powered ad platform at CES: Targeting more efficient, data-driven media buying across linear and streaming platforms
iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.