Katie Casavant, CEO of Kantar Shopcom, the data-integration and analytics platform at Kantar Retail, talks about the ways retailers can meet consumers' heightened expectations.
Netflix has further expanded its reach globally, making the service available everywhere in the world except China. Original content, which has helped the company become a video streaming destination, is likely driving its streaming revenues—which far exceed its DVD revenues.
Much of the consumer car rental business has already moved online, especially in countries with advanced digital habits. Now there's evidence that in Germany, for example, people are also using the internet in their millions to research and buy new and secondhand vehicles.
Zach Woith, vice president of loyalty strategy at service provider 500friends, discusses why customers stop using loyalty programs and what marketers can do to keep them engaged.
The business-to-business (B2B) world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
When it comes to personalization, marketers may still be stuck on the basics. However, many agree that technology is making it much more straightforward to personalize at scale, according to September 2015 research.
The vast majority of women in Japan who have a new baby or toddler buy baby items online at least sometimes—but according to 2015 research, they’re also still heavily reliant on offline purchase channels.
Consumers say they want the option to buy online and pick up purchases in-store, and according to research, many retailers are seeing their customers do just that. Some are seeing in-store pickups account for as much as 30% of all ecommerce sales.
The internet of things (IoT) has a wide-ranging impact across many categories, from healthcare to travel. And consumers are even embracing smart home devices. However, when it comes to purchasing an IoT device, cost is a top barrier.
Charlie Wang, COO of programmatic video ad technology platform ReachMax, talks about what is driving programmatic advertising in China and the problems it faces.
Despite widespread economic uncertainty in China, mobile ad spending is rising rapidly there, as marketers look to connect with the world's largest mobile audience.
Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
Music sales in most formats continued to slide in Canada last year. Small growth in digital album sales was not enough to overall growth rates to the positive side.
When online, mobile internet users in the UK are highly likely to be in an app environment. Even when they’re not online, apps account for a huge proportion of time spent with mobile media. As smartphone and tablet use becomes increasingly prevalent, app usage is seeing a massive jump, too.
Digital payments in Brazil are getting more mobile, according to 2015 data. Smartphones have more than doubled their share of digital payments users in the past year.
Retailers are increasingly prioritizing their digital efforts this year, and according to 2016 research, unified commerce is one of their primary focuses.
Over 80% of adults approve of individuals sharing access to goods and services, though some worry about fraud.
Mobile phones are the most commonly used digital devices among children ages 6 to 14 across Southeast Asia, according to November 2015 research. Most have also used a tablet, but desktop and laptop PCs are less common.
The Super Bowl remains one of the most-watched events in the US, and viewers not only tune in because of the sports, but for the ads as well. And according to research, the top five Super Bowl advertisers have spent a total of $745.1 million during the past 10 years.
The bulk of online video viewing time in Colombia is down to male viewers, according to 2015 data. Across all adult age groups, men spend substantially more time viewing video, in aggregate, than women.