Various startups demonstrate features in health tracking, mobile payments, and AI integration, which could help push adoption. Will Big Tech soon follow suit?
Google steps up in the retail tech space with AI tools: Its generative AI solutions for personalized shopping and product search could eat into Amazon’s retail market share.
35% of consumers in North America use antivirus software, a much lower amount than the 79% who report feeling very concerned about online privacy, according to August 2023 data from Malwarebytes.
Despite mass layoffs, Amazon won’t pivot from video: The company laid off hundreds of employees at its video subsidiaries as it returns to pre pandemic staff levels.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
A shift toward programmatic direct and PMPs in advertising: Open web spending drives sector growth and is forecast to surpass $50 billion by 2025.
Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon’s existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.
US inflation is heading in the right direction: Consumers are finally getting some price relief, but conflict in the Red Sea could upend progress.
Three quarters of shoppers worldwide are worried about fake reviews: The majority think it’s up to brands to police the issue.
“Despite lingering inflation, relatively sluggish consumer confidence, and shrinking excess savings, people still pulled out their wallets for the holidays,” our analyst Zak Stambor said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Because it’s never too early to start planning for the biggest retail period, here are four predictions for the 2024 holiday season.
From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile market.
Digital health startups to watch: We spotlight healthcare AI assistant Nabla and obesity care provider Knownwell on the back of fresh funding.
Hims & Hers secures another healthcare provider partner: The tie-ups drive referrals to larger health systems while helping Hims & Hers retain members.
Calling some Elevance Medicaid members: Elevance Health collaborated with Samsung and telecom giants to give eligible members customized smartphones. It’s a retention ploy in a market with a lot of churn.
Netflix's ad plan grows rapidly: After a 70% quarterly increase in subscribers, more ad formats are on the way.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
Uniqlo owner Fast Retailing bet on overseas markets to drive growth: That wager is paying off as strong sales in North America and Europe helped the company top analysts’ expectations.
Wolverine World Wide sells Sperry to pay down debt: The company looks to strengthen its balance sheet by selling the footwear label to Authentic Brands group for $130 million.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.