Rob Cushen, managing director of EMEA for mobile app development studio Intellectsoft, speaks on the importance of having a layered app experience and how streamlining multiple technologies leads to an engaging user experience.
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
Though vinyl album sales grew by 56.6% in 2015—to 6 million units—they only make up a small portion of music sales in North America, according to 2015 research. Digital units were down.
More digital buyers are researching products on the day of purchase than before or after it, according to 2015 data.
Loyalty program members in the UK want rewards, according to Q3 2015 research. Most internet users only belong to a handful of programs, and they want clear perks from them.
Young people in Brazil spend the most time with mobile devices, according to September research, and Facebook is likely a major recipient of their attention. Google is the No. 2 mobile property in the country.
Mobile has become an important channel for shoppers as they research and purchase products. According to 2015 research, these “mobile warriors” skew younger as well as female
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Alexandre Sagakian, vice president of research and data at Qriously, discusses how college students engage with ads.
Video is taking over mobile data in the UK, according to 2015 data. The rise of 4G may be one reason, as eMarketer estimates two in five mobile phone users in the country will watch video this year.
More than ever before, shoppers in the UK set out on their path to purchase via digital channels. However, where they make their final purchase is much more varied, with the digital element less marked.
Digital movie viewership in South Korea has nearly tripled in two years, according to one source, and watching TV programs via the internet is also becoming more common.
Retailers like Wal-Mart, Target and Walgreens made significant sales gains in 2015, and are expected to be still bigger by 2020. Amazon, another top retailer, is projected to have the highest growth, according to 2015 estimates.
Only a minority of adults in Hong Kong had plans to give Christmas gifts last year—but buying the gifts online was an even more niche activity, according to research.
Most mobile games in the market are free-to-play, thanks in large part to advertising. According to October 2015 data, interstitial formats are the most popular ads served within these games.
Facebook is all about staying in touch with friends for just over half of users in Vietnam, according to October 2015 polling. Other research confirms that Facebook is the top social site in the country, and that chatting with friends is the No.1 activity.
At first mention of the internet of things (IoT ) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Nearly all teens in Germany own some kind of mobile phone, according to a November 2015 study by Medienpädagogischer Forschungsverbund Südwest (MPFS). Basic mobile ownership is almost identical for males and females, but a deeper look into the survey’s responses reveals some gender divides when it comes to other digital devices.
Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.
Many brands prefer to upload their videos directly to Facebook, according to research from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network.