Google’s generative AI is a landmark moment for advertising: Legal issues have slowed generative AI’s use, but the ad duopoly’s support will start a flood.
Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.
As a TikTok ban swirls, Snap tries to lure creators: Content creators don’t want a ban, but Snapchat might.
In most regions around the world, high interest in generative AI is being matched by innovations related to the technology, deployment of the tool, and adoption by consumers. But the level of maturity across these three areas is not equal everywhere. Here’s our breakdown of the technology’s state of play in key regions.
It’s increasingly difficult for specialty retailers to thrive: Consumers have a nearly endless number of places to shop online, which created a challenging environment for Bed Bath and Beyond.
In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
Walmart’s cost-cutting spree continues with Eloquii sale: The plus-size apparel brand is the latest to be offloaded as the retailer doubles down on its marketplace and Walmart+.
As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.
BeReal gets serious about increasing engagement and time spent: Its new feature allows users to actually post on the platform more frequently. Imagine that!
Coca-Cola, like other CPGs, is leaning on price hikes to drive growth: But it’s also expanding affordable options, particularly in emerging markets like India, to drive more customers to its stable of brands.
Instacart banks on education to win advertisers: Program offers training on use of self-service ad manager and ad formats.
On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.
Acquired content has been the engine of Netflix’s success: As streamers like Peacock and Paramount+ win back hits, could that cause a long-term problem for the streaming leader?
Subway’s sale could be finalized by May: The company reported strong same-store sales growth as it courts offers from a large pool of interested buyers.
Interest rates are rising. The housing market is cooling. Combine those factors with two years of home improvement projects during the COVID-19 pandemic and outlooks don’t look great for home improvement retailers. This has led them to focus on other revenue streams, including advertising, professional services, and loyalty programs.
Google DeepMind consolidates the company’s AI brain trust while it refocuses to beat back rivals such as Microsoft and OpenAI in the race for revenue-generating AI and a future beyond search.
Removing verified checks from thousands of users—including high-profile individuals and government agencies— escalates the risk of impersonation and misinformation.
With scores of data based on millions of conversations, Reddit is happy to help AI developers make their systems smarter, provided they pay for access.
The impacts that halting financing will have on economies and financial markets mean the transition must be gradual.