Brands need to differentiate themselves in a crowded market. AI can help. But the content needs to be personalized and trained on the brand's own data to avoid generic output. And brands need to be sure that source content has a clear voice and point of view.
Turnaround plans aren’t easy: While Abercrombie turned its fortunes around by delivering styles that resonate with Gen Zers and millennials, Foot Locker’s growth strategy remains a work in progress.
JD.com’s price cuts are winning over cost-conscious Chinese shoppers: But growing competition from Pinduoduo and Douyin is forcing the retailer to look overseas for growth.
The company has yet to define its AI strategy, but its most popular consumer laptop could push on-device genAI adoption before competing PCs transform enterprise.
UK retailers race to hike pay before new minimum wage takes effect: While the move could restore consumers’ buying power, it could also hinder the fight against inflation.
New insights emerge on AI’s power hunger: The technology is energy intensive, but it’s hard to pinpoint the extent. Efficiency efforts might fall short of making the sector sustainable.
Accenture times the market correctly with generative AI deals: It partners with Cohere and plans to purchase Udacity. It’s positioned to deliver AI solutions for hesitant companies.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Affluent consumers feel good about the economy and their own finances: But there’s often a lag between those positive feelings and spending gains.
Fox is underestimating the power of its sports streaming offering: CEO says it will only net 5 million subscribers in five years, but that’s likely a negotiating tactic.
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.
Google stares down another antitrust front: A class-action lawsuit alleging that the giant monopolized ad buying tools for small advertisers is on the docket.
Retailers are moving fast to implement AI in their organizations: But CEOs and management are divided on where to focus investment, according to a report provided exclusively to EMARKETER.
Target announced it will launch a paid membership program April 7, following Amazon and Walmart’s lead.The move comes asTarget struggles to keep up with competitors.
Target will launch a paid membership program next month: It’s also opening new stores, remodeling existing locations, and adding more low-cost private-label items meant to drive shoppers to spend.
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.
Olipop is looking to raise funds at a valuation of over $800 million: The fast-growing soda brand looks to build upon the following it has on TikTok and Instagram.
Biden launches task force to take on unfair pricing: The goal is to push companies to offer greater price relief to consumers as shrinkflation and other tactics take their toll.
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.