Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.
Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers.
Salesforce’s new AI tools will help doctors manage patient care: The offerings stack Salesforce against other Big Tech players with AI solutions for the healthcare industry.
Biden takes aim at the healthcare industry: We unpack his ambitious agenda and lay out what to look out for, and what’s motivating the proposals.
FDA clears the first OTC continuous glucose monitor: Dexcom wants to sell CGMs to diabetics—and maybe to non-diabetics, too. We explore the pros and cons of this latest direct-to-consumer healthcare trend.
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Netflix’s next sports bet is a live boxing event: A matchup between legend Mike Tyson and rising star Jake Paul will offer another chance for Netflix to prove its live capabilities.
Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.
Meta, Google rake in ad dollars from Temu’s spending spree: Wall Street loves to see tech giants grow their ad revenue, but not all funding streams are sustainable.
Matchesfashion runs aground as losses pile up: The retailer is the latest to fall victim to the headwinds facing luxury ecommerce.
A Georgia Tech study and a Bloomberg investigation expose AI bias and stress the urgency for inclusive, unbiased AI as its global use expands.
Google updates its protections against AI-generated spam: The company laid out plans to deprioritize low-quality search results that game its ranking systems.
GenAI for marketing is gaining momentum: IBM is the latest organization to tout its ability to transform marketing outcomes.
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
Walmart leans into speedy delivery: Days after Target updated its membership program, Walmart launched an early-morning on-demand delivery service that fulfills orders within an hour.
Off-price’s momentum continues as shoppers’ trade-down behaviors intensify: Nordstrom Rack, Burlington, and Ross are among the beneficiaries of consumers’ cost-of-living pressures.
2024 is a marquee year for sports advertising: AB InBev cited a strong summer for beer as it and other marketers plan spending.
Private label unit and dollar sales reached a record in 2023: Store brands accounted for roughly 1 in 5 products purchased last year.
Kroger is bullish on the year ahead: The grocery chain expects 20% growth in its retail media business, and its identical sales without fuel to rise 1.75%.