Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.
Disney retains linear TV assets like ABC: CEO Bob Iger's comments confirm the company thinks there are synergies with its streaming assets.
The Walt Disney Co.’s recent moves, including the full acquisition of Hulu and adjustments in its content investment strategies, underscore a pivotal phase for the growth of the entertainment giant’s streaming business.
OpenAI CEO Sam Altman strikes a new tactful tone: His firing and reinstatement have pushed him toward more cautious messaging as he tries to navigate pitfalls over generative AI’s divisiveness.
Valve’s Steam Link app on Meta’s Quest VR platform enhances VR gaming for 20 million users. Meanwhile, Valve sidelines Apple in the gaming ecosystem.
Neiman Marcus rejects Saks’ latest takeover offer, but is still open to a deal: A partnership could help shore up both retailers’ businesses as luxury sales soften.
NASCAR is the latest sports league to strike streaming deals: Amazon, Fox, Warner Bros., and NBC will share media rights for seven years.
Google urges UK antitrust action against Microsoft, alleging unfair cloud market practices stifle competition. The cloud AI race intensifies.
59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
“Short-form video” sees long-form success: Internal communications from TikTok show more than half of users watch videos that are longer than one minute.
The US ad market is in recovery: The industry saw its fourth straight month of growth despite the Israel-Hamas war’s cooling effect on spending.
Reddit's global ambitions: Durgesh Kaushik, the new vice president of international growth, discusses the social platform's goals.
Amid IPO prep, Reddit intensifies international efforts: Aims for cultural inclusivity and improved global user engagement.
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
Kroger delivers lackluster Q3 results: The combination of moderating food prices and consumers tightening their belts drove the grocer to cut its annual sales forecast.
Instacart partners with Peacock to fast-track membership growth: The move could help restore the delivery platform’s appeal in relation to DoorDash and Uber Eats.
Google DeepMind makes history with new materials predictions: It could revolutionize multiple industries while bolstering Google’s leadership in AI research and development.