Only 3.7% of retail workers belonged to a union last year: That’s down from 4.3% a year earlier, as the labor movement fizzles out.
Temu’s most frequent shoppers are baby boomers and Gen X: The retailer’s ad blitz and gamification tactics are proving to be more effective on older consumers.
LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?
Patients generally trust their local health system: They feel much differently about hospitals outside their communities. Here’s how healthcare marketers can use this information to their advantage.
Making the case for heart health: Heart disease is the leading cause of death in the US and it’s getting more costly for employers and health plans. But getting employees to sign on will take some effort.
Home internet use is rising for Medicare beneficiaries: But it’s still limited by socioeconomic factors like race, education, and income status. Here’s what providers and marketers should know about this growing audience.
Post-pandemic slowdowns and layoffs have developers contemplating unionization. Meanwhile, AI use in game creation gains ground, creating more uncertainty in the sector.
Startup’s genAI model beats Meta’s Llama 2: 01.AI’s open-source model could shake up the sector. With AI profitability uncertain, the outlook might be winner takes all.
AI and technology advances increase risks of disinformation in an election year. Officials scramble to identify threats, but the damage could already be done.
More layoffs at Google, this time at X moonshot division: It’s part of a broader restructuring to boost revenue, develop AI, and spin off viable startups. It could hinder innovation.
United, Delta bullish on travel demand: Both airlines are benefiting from robust international travel, although signs of price sensitivity are emerging.
The retail giant stands by its practices, but an investigation found it failed to prevent over $1 billion in losses for its financial services customers.
This effort to appease EU regulators could shake up the mobile wallet landscape, but Apple Pay’s dominance shouldn’t waver
It’s testing a virtual card tool that would remove online checkout friction and make transactions more secure
The debt and equity raise highlights the heightened demand for earned wage access amid a shaky economic environment
The “Mad Men” approach of finding the perfect slogan and polished copy isn’t gospel. For some, we’re now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling “weirdvertising.” These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.
Social’s share of total media ad spending will grow much more slowly. Between 2017 and 2021, social’s share of overall media ad spending in the US nearly doubled, climbing from 10.5% to 20.0% in just four years. By contrast, its share of US media ad spending will climb less than 2 percentage points through 2027, inching from 20.4% in 2023 to 22.0%.
With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.