Hackers targeting emails pose new challenges for marketers. Meanwhile, Russian hackers’ attack on Microsoft raises national security concerns.
The company hopes to raise $748 million. It’s aiming for advertising profits, but it could be more valuable for its AI training potential.
Retailers need to take note—not having a customer’s preferred payment method can increase cart abandonment
As BaaS partnerships undergo a regulatory reckoning, a variety of third-party companies offer vetting, facilitation, and compliance services.
This puts Citi and Barclays in the hot seat—losing out on this volume would be a significant loss for the issuers
The card’s redemption scheme compares well with other popular travel cards, but it lacks features that would make it stand out
Card-linked offers are especially popular among younger consumers, Chime’s core user base
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.
Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.
It’s Microsoft’s turn to face a genAI scandal: A whistleblower wrote to the FTC that Copilot could easily be used to generate highly alarming images.
TikTok faces another potential ban: Congress will vote next week to force Bytedance to sell TikTok to a US company
Consumers appreciate AI-driven innovation but are wary
Old Navy returns to growth: That momentum, along with Gap’s overall gross margin growth of 5.3 percentage points, are signs that the company’s turnaround plan is bearing fruit.
The Home Depot touts unique first-party data approach in pitch to non-endemic advertisers: The retailer is emphasizing its ability to reach consumers at critical life stages.
Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
Hugging Face will use its open-source AI to build robots: It’s part of a broader industry push to use generative AI to make physical robots commercially viable.
The EV maker announces affordable R2 SUV and R3 and R3X crossovers and amasses 68,000 reservations. It’s challenging market norms and intensifying EV competition.
Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.