How physicians are using social media: We unpack what pharma brands need to know about docs’ social usage—and how marketers can connect with them on various platforms.
Mark Cuban’s next pharma foray: The billionaire’s drug company is getting more creative in how it’s tackling medication shortages and high Rx prices.
Cigna unveils healthcare solutions at investor day: The programs address hot-button healthcare issues and highlight its Evernorth business, as the industry fends off DC scrutiny
OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
Plagiarized content farms spoof major outlets: GenAI could fuel misinformation in an election year. Publishers beware.
A House committee unanimously votes to advance a bipartisan bill to ban TikTok unless ByteDance divests. The bill could affect other foreign-controlled apps but requires Big Tech’s involvement.
Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
The Las Vegas Sphere and ASB GlassFloor represent the high-profile out-of-home advertising that merges technology with creativity, with high potential for interactive experiences.
The first AGI could be a marketing tool from Meta: The social media giant is stockpiling AI chips to build a massive model for content recommendations and user predictions.
A major internal shakeup, a plummeting stock price, and a class action lawsuit plague New York Community Bancorp as it tries to hang onto customers.
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Reddit's IPO faces hurdles with a predominantly white user base: A shift to more inclusive strategies could expand its appeal and relevance.
Issuers have bristled at the rule and will look at new tactics to compensate for lost revenues
The company wants to reinvigorate growth through its SMB offering as it deals with intense digital wallet competition
Its bank relationships sets Zelle apart from other P2P apps and helps it capture more small-business volume
Warner Bros. Discovery unveils password-sharing timeline: The streamer will begin its crackdown on Max this year before a wide 2025 rollout.
TikTok revises monetization rules at creator summit: The platform aims to push towards longer content to increase time spent.