Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.
Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.
US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That’s good news for advertisers, but it also means it’s harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging.
Phi-3 Mini, a compact AI model with 3.8 billion parameters, rivals OpenAI's GPT-3.5 and supports on-device operation, enhancing real-time analytics and privacy, making it ideal for business use
This could be a large setback for Affirm and may be a sign the retail giant wants to bring its other financial products in-house
The tie-ups highlight viable paths for growing open banking-powered payments in the US, including B2B and P2P payments
The BNPL’s push into AI to replace labor costs may have contributed to the fire sale
PepsiCo’s higher prices led to weakening demand: But robust demand from international markets helped the company beat analysts’ expectations.
Amazon rolls out US grocery subscription as it tries to halt Walmart’s momentum: But the offering’s high cost relative to those of competitors could limit its impact on Amazon’s grocery business.
Google tells employees to work faster to earn their keep: The generative AI marketplace shakeup and increasing regulation are causing stress at the company. Layoffs aren’t helping.
US falls short on primary care access: We explore how historical underinvestment in primary care has created a big market opportunity for nontraditional players.
Headspace launches D2C mental health services: The rollout bucks recent digital health market trends. We unpack some of the factors that could ultimately make Headspace’s D2C push a wise move.
A new wave of obesity drugs in the US: GLP-1s have been lauded as a potential game-changer for the US’ obesity epidemic. We explore how they also hold the potential to widen already persistent health disparities.
Social giant emulates Google's Android approach by opening up Horizon OS to third-party AR/VR hardware makers, intensifying competition and broadening Meta’s mixed reality ecosystem across gaming, productivity, and education niches.
Political engagement plummets on Meta’s platforms as new policies take effect: Campaigns and news outlets face challenges and must turn to alternative outreach methods.
JD Sports agrees to pay $1.1 billion for Hibbett: The deal would expand North America’s share of sales to 40% from 32%.
The FTC pushes back against Tapestry’s $8.5 billion Capri acquisition: The commission argued the deal will reduce competition and raise prices for US consumers.
On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
Regional banks are holding out for lower interest rates to spur loan demand and alleviate deposit costs.