Setting risk categories for AI use forces transparency and accountability. But strict rules may slow innovation and affect US-based AI firms.
More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
“Most marketers want to be cutting-edge, and to be able to say that they’re exploring new technology,” Jack Johnston, associate director at Tinuiti, said about AI’s explosion into social media tools. “But our focus is not just being gimmicky and tapping into AI because it’s AI, but doing it because there’s a real business value and a positive impact that can come from it.”
Kohl’s looks to the baby category to drive growth: It’s partnering with WHP Global’s Babies R Us brand to attract younger customers.
Lego’s consumer sales grew 4% last year: Aggressive expansion plans helped it grow even as the toy market worldwide contracted 7%.
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Its TikTok Photos app could attract and engage users, potentially becoming Instagram’s top competitor in photo sharing. But a TikTok ban could delay competition.
Inflation was hotter than expected in February: Uneven price relief is dampening consumer sentiment and contributing to retailers’ conservative outlooks.
Consumers have different views on public health threats: We examine why marketers must align their messaging to the hot-button health issues top of mind for patients.
HIMSS roundup—Big Tech pushes deeper into healthcare AI: A slew of firms are taking on healthcare AI, but they still need to address a huge challenge—trust.
Apple hypes up Vision Pro for healthcare: It’s getting healthcare apps for surgical assistance, medical education, and more. But most physicians are proceeding with caution—for now.
Microsoft’s demand for AI infrastructure sends Oracle’s shares soaring: Oracle’s affordability and healthcare moves last year, followed by AI investments in 2024, are set to grow its cloud presence.
Ad-supported streaming and live sports are accelerating pay TV’s decline: The largest pay TV providers lost 5 million subscribers in 2023, while SVOD’s market share grew.
Reuters joins the list of publications with AI licensing deals: CEO Steve Hasker said the company has $8 billion set aside for AI spending and multiple content licensing deals.
X debuts on smart TVs to rival YouTube, leveraging high-profile collaborations for a notable pivot: Musk's strategy faces quality hurdles.
Streaming platforms face tough Oscars night, with Netflix winning only one award and Apple TV+'s 'Killers' left empty-handed: Traditional studios continue their dominance.
Apple, Google, and Microsoft are altering business models by opening app markets, data sharing, and consumer choice. Global ripple effects could follow.
Startups like Perplexity play an endless game of catch-up with Big Tech on AI: Scarce and expensive hardware for model training is creating a fairness gap that will be difficult to close.
On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.
Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).