71% of teen YouTube users use the platform at least once per day, while 58% of teen TikTok users do the same on TikTok, according to October 2023 data from Pew Research Center.
As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won’t look all that different, but there are a few places where TikTok’s absence will be felt more than others.
OpenAI sends a warning signal about ad industry jobs: In a recent statement, Sam Altman said the tech could replace 95% of marketing tasks, leading to employment issues.
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Cookie deprecation is coming, and EMARKETER analysts are confident Google won’t push back its deadline again. Marketers should be preparing for now. Here are five charts on how the loss of cookies is impacting the industry.
Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Consumers feel squeezed: Elevated prices and the high cost of credit have left shoppers reluctant to open their wallets.
Retail theft won’t chase Home Depot out of major US cities: While the issue has driven Target, Taco Bell, and In-N-Out to leave major US cities, the home improvement retailer is staying put.
A TikTok ban could deal a blow to social commerce: Without the platform’s extensive investments, social buying and live shopping adoption could fade.
The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.
Ulta looks internationally for growth as US competition heats up: Promotional activity is rising as retailers rush to capitalize on the lipstick effect.
ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.
We explore what the partnership means for Lilly, Amazon, and patients.
Change Healthcare’s recent security breach is a harsh reminder of how profitable health data is for cyberattackers.
Young consumers are struggling with finances and social isolation—both of which impact their health. We explore how healthcare providers and marketers can better address social determinants of health.
Consumers most often see healthcare ads on TV: But healthcare and pharma brands must consider other factors—such as which channels patients most trust for health ads—before determining where to allocate their marketing spend.