53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle.
Just because consumers are concerned with cost doesn’t mean they aren’t spending. Today’s path to purchase is less linear, influenced by deal-seeking, social media, and payment options. Here are five key stats on how consumer buying behavior is shifting.
Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we’ve compiled a generation-by-generation breakdown on how and where to reach them.
The OSFI says it needs more time to consider how changes to capital requirements and floor levels will impact Canadian banks and their competitiveness with other countries.
Secondhand shopping is still in vogue: Gen Zers and millennials are driving the trend as shoppers search for savings.
Rigorous identity verification processes prove challenging for Gen Zers who lack a digital footprint, revealing a growth opportunity for banks.
The RBI tried incentives to boost adoption, but as they faded away, they weren’t enough to change consumer payment behaviors
TikTok restricts advertising to minors as regulation piles up: Advertisers and social platforms are increasingly acquiescing to a global tide of regulations against targeting minors.
The retailer’s decision will only impact a small customer segment, but it signals the end of an era in the retail checkout space
It can help customers avoid double-dipping on debt and attract more volume to its card-linked installment offering
Retailers struggle to eradicate forced labor from their supply chains: A host of companies—from Christian Dior to Milwaukee Tool—face criticism for alleged exploitation of workers.
Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google’s embattled post-cookie solution.
Advertisers haven't been won back to Musk's X: User growth has stalled in the past year, data suggests.
GLP-1 drugs from Novo, Lilly go head to head in clinical study: We explore the findings and their impact on the broader weight loss drug market.
OpenAI’s CEO, Arianna Huffington launch startup: It may take some time for the new venture’s AI-based personalized health coach to realize its full potential. Here’s why.
Strengthened features for user data analysis could help increase Oura’s adoption in the wearables market and justify its cost.
Samsung unveils smartwatch feature that isn’t available on Apple Watch: Here’s how the new health-tracking feature works and why the specter of Apple looms large for Samsung in the health wearables space.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
It’s trying to enhance user engagement. But as an audio application, Spotify listeners might not care about more visual content and tools.
Paramount considers BET sale for $1.7 billion: Talks include CEO Scott Mills and CC Capital as potential buyers, impacting stock positively.