Here are three areas retailers should consider integrating generative AI into their strategies.
The majority of subscription websites and apps are employing manipulative design tactics, exposing them to legal scrutiny and loss of consumer trust.
Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.
We look at why some growing fintechs profit and attract new customers despite an industrywide slowdown.
Costco raises its membership fee by $5 (or $10 for executive members): That’s the first increase in seven years and its timing is ideal given consumers’ growing focus on value.
This issue has been the center of a global regulatory debate, but consumers should be careful what they wish for
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
Is the auto industry losing faith in TV? Ad expenditures are still high on sports broadcasts, but a tough market is causing spending to contract.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.
PepsiCo and Conagra temper outlooks as they struggle with consumers’ shrinkflation concerns: Sales volumes for both companies fell as private labels capture record dollar and unit share.
FDA revises guidance to help drug- and device-makers address social media misinformation: But we’re not sure the regulator has the appetite to take on more authority related to healthcare and pharma social media ads.
FTC to sue PBMs over drug pricing tactics: Could pharmacy benefit managers’ power over negotiating drug prices start to diminish?
Fast Retailing’s store expansion strategy boosts its international profile: The Uniqlo parent’s push into the US and Europe is growing brand awareness and profits.
Updated policies tackle misleading listings to retain buyer confidence as Etsy seeks to protect its handmade brand from an influx of low-quality AI items.
Giving other wallets access to the tech could foster greater competition in mobile payments, but Apple Pay likely won’t lose its lead with consumers