Google unveils new Bard-powered features for Android: Smartphones are a powerful way to connect users with generative AI. Prioritizing digital privacy is a winning strategy.
Apple could make history at WWDC this year: It’s planning big generative AI announcements that could help it catch up and potentially surpass rivals in key product areas.
Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.
AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.
Paramount+ to grow viewership despite layoffs: Focusing on global content and ad revenue as it contends with market upheavals and acquisition talks
The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets
The company saw strong card spend in FY 2024 Q1, and its performance was also propped up by its diversification into value-added services
Delinquency rates are growing alongside consumer spending, but a peak in its growth may be in the near future
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Amazon Prime Video ads launched today, defaulting Amazon’s 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon’s $44.26 billion dollar retail US media business. But who could this move hurt?
GenAI will generate more financial value for banks than any other technology introduced in the last decade. Per a September 2023 McKinsey & Company research, it could hit $200 billion to $340 billion annually through greater productivity.
Physical retail sales will grow 2.0% this year: But the value of brick-and-mortar storefronts extends far beyond direct sales, which is why retailers keep opening more stores.
UK consumer confidence is up, as is their disposable income: While that bodes well for retailers, they aren’t out of the woods yet.
Flexport cuts 20% of staff despite cash infusion from Shopify: The logistics startup is under pressure to become profitable amid softening demand and growing competition from Amazon.
Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an “online wellness destination” that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.
Instacart’s genAI recipe tools produce unappetizing results: The grocery platform’s rapid rollout of consumer-facing genAI tools may be hampering revenue growth.
Buckle up for a gov’t probe, MA marketers: The Senate Finance Committee is ramping up an investigation into Medicare Advantage (MA) marketing practices among some third-party organizations. We don’t see this going away any time soon.
Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.