Amazon returns partnership is a huge hassle for Kohl’s, Staples employees: Despite an increase in foot traffic, the constant deluge of packages fails to deliver the expected sales bump.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
McDonald’s $5 meal deal boosts traffic: The company plans to seize on those gains by extending the offer as it looks to bolster “affordability plans” through the rest of the year.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
A struggling Warner Bros. looks to pivot: The company could split digital and linear assets to lighten the weight of debt on its streaming ventures.
Biden's withdrawal boosts ad spending: Political ad spending projections rise to record highs with Biden stepping down, influencing 2024 campaigns.
Apple TV+ looks to curb spending on originals: Despite investing $20 billion, the streamer only owns 0.2% of time spent with TV.
Grab acquires Chope’s restaurant reservation business in Singapore, Indonesia, and Thailand, providing a blueprint for super apps absorbing flailing services to expand user engagement.
LVMH’s L Catterton acquires stake in upscale outlet operator Value Retail: The purchase will strengthen the company’s physical presence while adding to the pressure on competitors.
Increasing its stake in Serve Robotics sent the stock up 233%, showcasing Nvidia’s ability to influence investor confidence in startups.
Valued at $5.5 billion, Cohere’s business-focused AI has secured major clients. It has no consumer-facing products—and no pressure from Big Tech partners.
Despite a fix, companies are still grappling with operational issues, marring CrowdStrike’s reputation and stressing the high stakes of tech industry errors.
Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.
igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.
On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
ANA’s ethics code focuses on AI, privacy: Low consumer sentiment toward AI and changing regulations created need for a new framework.
Brands can advertise with Paramount for as little as $500: The media giant is looking to open up spending from smaller brands via AI tools for TV ads. Read online
The identity landscape is vast and growing more complex. Google confirmed it will phase out third-party cookies but continues to delay deprecation. A wave of privacy regulations in the US challenges advertisers operating across state lines. Plus, an increasingly digital world has made it difficult to track users across TV, social media, and the open web.
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.