Airlines expect record traveler numbers and revenues in 2024: That dovetails with our digital travel sales forecast, which expects 6.0% growth next year.
Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa.
Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here’s how some of the biggest brand mascots are building buzz.
The UK’s cost-of-living crisis is taking its toll on holiday spending: UK non-food sales grew just 2.7% YoY in November as discounts fail to convince consumers to spend.
Uber lets holiday shoppers pay for convenience: Its new “Store Pickup” feature lets consumers request a courier to pick up purchases from a store and deliver them to their doors.
From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.31 trillion in the US.
The Ozempic effect could have wide-ranging implications beyond the food industry—if it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.
Starbucks struggles without the PSL: Even the company’s banner Red Cup Day wasn’t enough to offset softening sales in November.
Patients with depression respond to mHealth apps: Treatments shorter than 8 weeks had the biggest impact on patients with moderate or severe depression. The results are encouraging given the prevalence of depression.
Healthcare is on the ballot in 2024: Inflation and healthcare affordability are the top concerns for 99% of all registered voters polled by KFF. Here’s what marketers need to do to appeal to all sides.
CVS overhauls drug pricing and pharmacy payouts: We explore why CVS is pushing into Rx pricing transparency now and examine who will benefit most.
Spotify has laid off 2,300 employees this year: After its headcount nearly doubled in a year, the company has spent 2023 cutting swaths of jobs.
The streaming bundle race is here: Verizon will soon offer a $10 monthly subscription to Netflix and Max.
How two years of ceaseless layoffs are changing publishing: Vox and Condé Nast are the latest to cut costs, but new models are emerging.
On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.
Meta and IBM lead the 50-member AI Alliance, challenging tech giants’ exclusive models with broad applications and potential competitive risks.
The sector is cutting thousands of jobs worldwide and looking to AI and automation to fill service gaps.
Generative AI use surges among marketers: ROI and high satisfaction levels counteract ethical concerns and the challenge of balancing technology with human creativity and oversight.
Researchers identify major security risk with open-source AI models: A massive data breach involving open-source generative AI platforms compromised hundreds of businesses, including Meta.