Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Walmart is likely to bring Vizio advertising data in-house: While the company hasn’t yet sent a clear signal, it’s time for advertisers to start preempting the change.
Ever wondered how many listeners Joe Rogan has? A new Spotify feature lets you see exactly that and reveals figures for other popular shows.
Snapchat's new Sponsored AR Filters enhance post-snap engagement: This affordable, versatile tool could grab incremental ad dollars and boost brand engagement.
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
Proposed changes to Big Tech’s business model fall short, and now a trifecta of investigations could put pressure on tech giants’ wider expansion in the region.
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
Grand Theft Auto 6 delayed as Rockstar Games calls employees back to office: It wants to boost productivity, but RTO mandates can have the opposite effect.
The US housing market perked up in February: But retailers in adjacent categories remain under pressure as housing turnover stays near a 40-year low.
Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.
They feel they’re lagging behind others they see on social media, but they don’t understand exactly what financial goals to aim for.
Especially at the POS, US consumers have been slow to embrace digital wallets. The softPOS boom and new features could change that
Cross-border volume has driven Mastercard’s growth. China’s massive remittance volume and Alipay’s 1B users make this a fruitful deal
The tie-up can help MoneyGram capitalize on the lower costs and faster speeds open banking can bring to remittances
Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.
The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.
As streaming costs rise, so do opportunities for advertisers: Consumers are paying more for streaming services than ever, leading to cheaper access via ad-supported tiers.
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.