Expedia launches global ad campaign on Netflix: The platform’s expansive streaming reach could set a new standard for international media buys.
YouTube TV surges to 8 million subscribers: Google’s diversification strategy is paying off as it keeps a finger on the pulse of consumers’ digital entertainment preferences.
Retailers flock to Apple’s Vision Pro amid growing interest in virtual experiences: J.Crew, e.l.f. Beauty, and Wayfair are among the companies releasing dedicated shopping apps.
Many in digital advertising, including the Interactive Advertising Bureau, have begun to use connected TV (CTV) as an umbrella term to include content delivered via CTV devices or OTT services.
Spotify’s Q4 benefited from cuts and podcast refocusing: The company shed staff and loosened up on program exclusivity to drive ad growth.
Snapchat's Q4 growth amid cuts: User base expands and revenues climb, but staff reductions and geographic revenue disparities pose challenges.
Gap brings on Zac Posen to reinvigorate its brands: The retailer is relying on the designer’s experience and celebrity to help reinsert the company into the cultural conversation.
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In “Place Your Bets,” we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.
The sector’s blueprint for recovery focuses on efficiency, innovation, and strategic investments in AI, cloud computing, and cybersecurity.
Zuck is reading our 20-year-old Facebook posts: He says they’re being used to train AI models, but it raises a key question about who owns the content.
Traditional financial institutions need new strategies to hold their ground against big tech and fintech competitors.
The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.
Amazon's $18.9 billion content push: The giant’s 2023 spending spree came amid hollywood strikes, positioning the company to outpace Netflix and redefining the streaming landscape.
The digital wallet has yet to gain significant traction in the online checkout space, but partnerships like this one with Nuvei push it in the right direction
We may see the companies increase their reliance on AI in response to their workforce reductions
The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs
YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.
Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month