Meta’s Q4 shows the year of efficiency was a success: The company’s revenues surged in 2023, thanks in part to Chinese retailers, while headcount dropped.
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.
TikTok’s retail ambitions will go head-to-head with Amazon’s ecommerce dominance, while LinkedIn’s ad appeal grows with tech-powered enhancements. Here’s how our analysts predict the changing social landscape will impact advertisers in 2024.
Target’s Black History Month products miss the mark: The retailer pulled an item celebrating Black history from its shelves that misidentified several historical figures.
Valentine’s Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of “situationship” hearts with “messages as blurry as your relationships.” The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine’s Day.
Publicis Health pays for its role in fueling the opioid crisis: Ad agencies, you’ve been warned. It’s not just drugmakers that will be penalized for misleading physicians and patients about medications.
The No Surprises Act for medical bills is working—for the most part: Far fewer patients are getting hit with huge bills for out-of-network care, but providers and insurers are quarreling over payments.
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Meta looks to build for the future: Threads and Reality Labs come into focus as potential long-term growth engines.
It’s easy to understand the appeal of brand extension: Carhartt, lululemon, and Christian Louboutin are among the brands pushing into new markets to accelerate growth.
Booming demand for Uggs and Hokas lifts Deckers to record quarter: The company sees plenty of opportunity for growth ahead as it focuses on its D2C business.
Mattel faces activist pressure amid falling toy sales: The company is being pushed to offload its struggling American Girl and Fisher-Price brands.
Apple leans into AI following a questionable earnings report: It beat expectations but not to the degree that investors are looking for. Apple knows the iPhone needs a generative AI upgrade.
Amazon shoppers, meet chatbot Rufus: It’s part of a broader trend of Big Tech weaving AI into existing products and services. But it’ll have to live up to customer expectations.
WPP restates its commitment to AI with $318 million: The annual investment is a sign that the industry’s leaders think the future is centered on AI.
What Wednesday’s fiery Senate hearing means for social media: Tech CEOs apologized to parents and voiced support for legislation during a long, tense session.
“Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.
But regulatory challenges could dampen Amazon’s growth prospects: The retailer, along with other ecommerce marketplaces, could soon become responsible for the safety of all items sold on its platform.