The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Uncertainty in the Chinese economy will hang over Lunar New Year: Nearly half of Chinese luxury consumers express concerns about the economy, which is leading them to watch their wallets.
Leading other Big Tech players in AI patents signals R&D strength, but surfaces challenges in converting patents to market success against firms like OpenAI.
Estée Lauder announces layoffs as it loses ground to rivals: The company is struggling to capitalize on demand for skincare and premium beauty, while its reliance on China continues to sting.
McDonald’s is seeing a slower start to 2024: Those results stem from challenges related to the Middle East conflict, along with lower-income consumers pulling back on eating out.
The “The Sopranos” turns 25 this year, and the “mob wife” look—big hair, fur coats, animal prints, and lots of gold jewelry—is back and trending on TikTok.
Nielsen's out-of-home expansion: The measurement firm moves to capture full US viewership, transforming metrics for live sports and streaming.
What The Messenger’s collapse means for the news industry: The short-lived startup’s unceremonious end shows the ad-supported model needs an overhaul.
Apple’s Vision Pro hits US stores: Creative use cases point to a possible win for the tech giant’s broad use-case marketing. The headset’s weight is its achilles heel.
Starbucks, Sweetgreen tweak membership programs to boost customer appeal: They’re not alone—54% of retailers plan to enhance their loyalty offerings this year.
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Snap, Okta, and Zoom are the latest to cut jobs. Workers find solace in smaller firms and diverse industries, but AI's rise and profitability pressures could mean continued job loss.
Google retires Bard and embraces Gemini: It wants to cast off negative associations and emphasize its generative AI strengths. Its recent moves could pay off.
53.2% of businesses worldwide have a dedicated customer experience (CX) management team, according to October 2023 data from GoodFirms.
It’s continuing to expand these services, including by investing in AI-powered fraud solutions, to further spur growth
The company is investing in AI and rewards partnerships to bring in more active customers to its mobile wallet
Elective cosmetic procedure are expensive and not covered by insurance, creating demand for financing solutions like Synchrony’s CareCredit