The US auto industry’s shift to electric vehicles takes a detour: Hybrid vehicles are growing faster than EVs, thanks to consumers’ concerns about the relatively nascent technology.
Sprouts Farmers Market expects net sales to grow up to 7.5% this year: That growth will stem from new stores, its thriving private label brands, and a new loyalty program. Sprouts Farmers Market expects net sales to grow up to 7.5% this year: That growth will stem from new stores, its thriving private label brands, and a new loyalty program.
Luckin overtakes Starbucks as China’s top coffee chain: The company’s aggressive expansion and ultra-low prices are helping it take market share.
Robots are keeping a recession at bay, economists say: Physical robots doing blue-collar jobs are helping the economy. AI might not produce the same results for white-collar jobs.
Where do consumers want to see prescription drug ads? They trust doctor’s offices the most. But we explain why pharma marketers won’t be deterred from advertising more on digital channels.
Walgreens is closing 50+ medical clinics in Florida: The retailer is rethinking its care delivery strategy to stem losses under a new CEO.
Health systems want to up their use of AI: But a new survey reveals a crucial internal challenge they need to overcome before they make big AI investments.
On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
Rising political ad spending amplifies AI concerns: States and industry players respond to the mounting issue.
Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.
In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.
Nvidia names AI a ‘whole new industry’, which it happens to control: Nvidia serves as the lynchpin for the global AI frenzy. Economic equity is at stake.
With 70 million active users, Reddit is a sustainable source for AI data training. But disgruntled moderators could challenge their user-generated data being monetized once Reddit’s IPO is finalized.
Freeveee, faced with redundancy, could be folded into Prime Video: The launch of Prime Video ads means Freevee’s place in Amazon’s video ad business is uncertain.
Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Inditex seeks a bigger piece of the value market: While Zara has gone upmarket, its parent company is expanding the low-priced Lefties brand to appeal to Gen Z shoppers.
Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Instagram's creator marketplace hits new markets: machine learning enhances global brand-creator connections.