Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.
Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores.
The race to provide AI on 2 billion Apple devices could alter the industry’s balance of power. Apple leaning on Google for genAI echoes past deals in Search.
Nearly three-quarters (74.2%) of the $59.61 billion in US digital retail media ad spend we forecast for 2024 will go to Amazon. That leaves $15.35 billion going to non-Amazon retailers and $370 million going to in-store formats.That should excite marketers, said EMARKETER’s new principal analyst Sarah Marzano.
Mercado Libre isn’t letting an antitrust investigation hamper its Mexico ambitions: The retailer plans to invest $2.5 billion in the country to broaden its ecommerce footprint.
Target wants a bigger piece of the retail media pie: The retailer aims to differentiate its retail media offerings to attract more advertisers' dollars.
China’s retail sales picked up in January and February: But consumers’ buoyant spending during the Lunar New Year is unlikely to hold as confidence is slow to recover.
Returns are a challenge for all retailers, including Amazon: That’s why the retail giant reportedly discussed a deal that would enable its customers to return items at FedEx stores.
LinkedIn's new thought leader ads enable content sponsorship beyond employees: The shrewd move leans into B2B marketing’s strengths.
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
Sony’s PS5 Pro coming this holiday season: The PS5 product line could see a slight sales bump this year, but competition and diminishing returns on performance could dull the outlook.
Microsoft’s business-focused social network is adding puzzles to boost engagement. Could LinkedIn’s Wordle moment take a toll on productivity?
On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.
On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.
OpenAI GPT Store users unhappy with their experience: They’re frustrated by a lack of support and money-making options and low engagement. OpenAI may be taking on too much.
An aversion to risk and debt has narrowed down their choice of banking products and led them to adopt unconventional money-management tactics.