Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.
On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee.
This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.
Fifty-six percent of marketers in North America said that in-depth analytics drives their data clean room strategies, according to the CMO Council. Other leading drivers included the ability to measure campaign results (54%) and ease of data integration (52%).
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
Inflation has hit pet owners hard: Petco and Chewy recognize that many of their customers are pulling back on discretionary spending, which could hinder growth in fiscal 2023.
This year, we forecast US off-premise alcohol retail sales (i.e., alcohol purchased for at-home consumption) will grow by a modest 3.5% to $178.20 billion. This growth will accelerate slightly through 2027, driven by three areas of opportunity within the industry: ecommerce, customers willing to splurge on premium beverages, and at-home consumption trends.
Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.
Opening approval for foreign games indicates Beijing is relaxing policies on foreign gaming titles, which could help China on its path to gaming dominance and diversification.
Can Netflix afford a long-runway gaming business in a high-interest rate environment? Gaming can be a risky, costly sector, but Netflix is showing no signs of turning away.
Google finally releases Bard, but how will it perform? Following months of hand-wringing about the search giant’s future, Google debuts Bard after ChatGPT faces technical difficulties, presenting a golden opportunity.
Insidious cyberattacks went undetected for years: Hackers working with the Chinese government can inflict damage with stealth and sophistication, catching victims off guard. The US is falling behind on critical technologies.
It can be challenging to earn customer loyalty as consumers often favor the least expensive, most convenient options. Caleb Pearson, Vice President, Media and Digital for US Marketing, McDonald’s, shares how McDonald’s uses customer data to keep consumers coming back.
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.
Regulators hoped the deals would quiet the chaos, but they might be doing the opposite.
Employees say the bank’s execs worked from all over the US, making management difficult. Its collapse could put a target on the backs of bank employees who work remotely.
Amazon to lay off another 9,000 employees in latest cost-cutting move: But the company continues to invest heavily in its core businesses, including ultrafast delivery and AWS expansion.
The resulting sense of urgency is helping scammers take advantage of flustered customers and employees. Banks must encourage both to speak up when things don’t seem right.