US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.
At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
India’s growing middle class is fueling a luxury boom: Luxury sales are expected to post 15% to 25% annual growth over the next seven years, per Barclays.
On-device AI will mark a major update for Siri and the iPhone. It could be a watershed moment for consumer AI use that boosts OpenAI’s value
Major firms like Apple and Microsoft are investing heavily in Southeast Asia, drawn by its strategic advantages, booming tech market, and pro-business climate.
OpenAI unveils desktop option for ChatGPT and latest GPT-4o model: It’s offering the latest upgrades for free. A short-term revenue hit could be worth longer-term site traffic.
Travel demand accelerates: 43.8 million people will travel over the Memorial Day travel period, a 4% increase over last year and the highest number in nearly 20 years.
The back-to-school season generates revenues brands and retailers count on, as the second-highest shopping volume of the year ahead of holiday. This year, though, back-to-school growth will be harder to come by as spending in key channels slows.
Target won’t sell Pride Month merchandise in some stores: The move comes at a time when right-wing groups are pushing shareholders to scrutinize companies’ DEI and ESG efforts.
Sale talk is boosting its stock value amid broader carrier consolidation trends
Amazon expands into new markets: The retailer opens its marketplace in South Africa, and plans to launch an Irish version of its platform next year.
Planet Fitness lowers outlook while wealthy shoppers buoy Life Time: The two companies’ diverging earnings highlight the growing rift between cost-conscious and affluent consumers.
Profitability proves elusive for Gopuff: The company lost $400 million last year as initiatives like its ad business failed to cover its hefty operating expenses.
Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.
This milestone opens Mastercard up to a massive new market and gives it a competitive edge against Visa. But it will face stiff domestic competition