Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
It’s getting easier to score deals at grocery stores and restaurants: While prices are far higher than they were before the pandemic, promotions are back in vogue.
On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
The music industry is AI’s latest legal opponent: Universal Music Group and two other publishers sued Anthropic for allegedly using their lyrics without permission.
YouTube tries to get ahead of misinformation complaints: It launched a news hub with a content creation program as rivals like TikTok and Meta catch flak from regulators.
Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.
Zara tests more frequent store deliveries to keep up with demand: The move could keep Shein at bay as the latter tries to figure out its brick-and-mortar strategy.
Apple is setting the stage for a colossal faceoff in an already crowded arena as it aims to deploy its genAI by late 2024. Acquisitions could accelerate Apple’s timetable.
More appliance makers join the fold, but supporting an expanding range of interoperable smart home products is a herculean task. Accountability might be a problem.
Google wants to share its cloud platform with AI novices: The Big Tech firm is looking to expand its customer base by making its products easier to use. The strategy is solid but misses the bigger picture.
Uber launches tourism offering in Turkey as part of travel push: The company is looking to capitalize on the huge numbers of users who already use the app when traveling.
Despite a profitable quarter, CEOs of the biggest US banks still sound guarded: Lowering investors’ expectations is part of their job, yes—but they’re calling attention to the places where their smaller competitors may be hurting.
This can improve the user experience for Apple Pay but may reduce customer loyalty to the Discover app
It launched 10 features powered by the technology, which is starting to gain ground in payments
A Gmail integration lets PayPal users conveniently track all of their packages whether they were purchased via PayPal or not
US consumers are more worried about data privacy than ever: A Pew study shows growing concern—and confusion—around how companies use personal data.